GNC-2010-11-04 #624 In the Groove!

Getting in the Groove here with the show, have worked out all the bugs, the new tricaster arrives on Saturday so obviously excited about that for a myriad of reasons. I get scolded at the end of the show so you have that to enjoy :). All is well and on track. Podcast Awards nominations start on November 7th be ready to nominate your favorite shows. Lot’s of great links from the Ohana, Thanks

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Listener Links:
iPhone Fail Becomes iPhone Win
Guy Animates ‘Angry Birds’
Back Scatter Scanner.
Moving Holograms.
TSA Cocaine Pranks.

Show Links:
Hulu Plus No Invite Restrictions.
SOPHOS Anti-Virus for Mac.
Avoid the Holiday Crunch.
Cable Bleeding Customers.

YouTube takes down Videos.

Stern’s Fate?

Second Display for Cell Phone?

Kinect and Messenger.
RIAA hits Jackpot.

Firefox 4 Mobile Beta.

Lacie brings USB 3.0 to Mac.
Time Warner wants more PPV.

Wi-Fi to be banned?

New iPhone Roku Remote.

Close approach to a Comet.
Play Asteroid Impact.
Clearwire in Trouble.

Midi Support for iPad.
Skype 5.0 Beta for Mac.
Intel Light Peak coming Soon.
Mac App Store.
Aircraft Bone Yard in Ohio?

American playing hard ball with Orbitz.

Facebook and Locations Services.
Facebook Lessons.
Flash kills Mac Battery Faster.
Netflix to the Rescue of Net Speeds?
Xmarks Rescue.

Windows Phone Seven App Dev Promising.

Patch Tuesday.
Delorme and Spot.

Soviet Image Editing in 1987.
Car Loans on Firefox more Expensive.
College eBooks.

Dish Networks hates Hulu.
Should Gov’t Officials speeches be public?
Google Blurring Homes in Germany.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

OTT And Paid Content

OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can either be live streaming video, on-demand streaming video, or in the form of a pre-recorded on-demand podcast.

There are many aspects of over-the-top TV that have yet to be shaken out. Specifically, here in the early stages there are some still-murky areas when it comes to details of how advertising is going to work.

Things that we know about how OTT works successfully so far:

People are willing to pay for bundled on-demand professionally created OTT content in the form of Netflix on-demand streaming of movies, TV shows, and other content. The bundled Netflix price for all-you-can-eat on-demand streaming OTT offers the consumer a real value. In most cases, a great deal of marketing money and effort has been spent promoting the majority of individual movies and other content that are available on Netflix, so the consumer has a fairly high degree of familiarity with much of the on-demand streaming content they offer. These are essentially repurposed movies that are already on the shelf.

People are willing to watch on-demand streaming OTT of professionally-created content with embedded ads as demonstrated by the ongoing success of Hulu.Com. The consumer is likely already familiar with a portion of the content, but Hulu also allows the consumer to discover and explore previously unknown TV show content in an on-demand stream with embedded ads. These are essentially repurposed TV shows, some movies, and other content.

Live streaming OTT of live content is still catching on. The most successful live OTT content as typified by what Leo Laporte and company are generating still offers an on-demand podcast version that can be downloaded later. Currently, on-demand, after-the-fact podcast versions of live OTT generated content end up with many more downloads than people watching via live streams. Both live streaming OTT and the on-demand podcast versions can contain ads. For the ads to be effective in this format, they need to be relevant to the audience’s needs and desires. The old “shotgun” advertising approach does not work in this format. This specific type of content is closely associated with word-of-mouth promotion.

There are a few questions that remain to be answered. Will consumers pay for on-demand streaming of TV drama-type content they are unfamiliar with — in other words, will consumers pay to watch an on-demand stream of a new TV show drama, documentary or reality show? Using myself as a gage, I wouldn’t pay for individual on-demand episodes of a TV show or movie I wasn’t fairly familiar with. Promotion and word-of-mouth still has to take place.

If consumers will pay-per-view for an unfamiliar on-demand TV show, can the content still contain ads? I think the answer to this depends on the content and its perceived value – i.e., how well it is promoted, and the resulting perceived value that is generated in the potential consumer.

Once “Lost” was a hit TV show, would the fanatic fans have paid for on-demand streams of new episodes? Probably they would have, if they could have gotten them, say a week or so in advance of the actual broadcasts. “Lost” fans would have also put up with ads in the advance on-demand stream. They might have grumbled about it, but if that were the only way it was available in advance, many of them would have opened-up their wallets and paid the price monetarily and with their attention to the embedded ads in order to satisfy their “Lost” habit. Clearly, the producers of “Lost” – ahem – “lost out” on a time-sensitive revenue stream opportunity.

Bottom line, I believe it all revolves around the content and the real and perceived values that the content delivers.

I liked last season’s remake of the old “V” television series. If I could be assured the production values remained just as high, I might pay to subscribe in some manner. If the “V” series is picked up again by ABC next season, I would also pay to subscribe if I could get episodes via on-demand streaming before they were broadcast.

In the meantime, we are still dealing with the death-throws of the old broadcast model with its old appointment based viewing schedule combined with the old shotgun advertising approach. ABC broadcast TV affiliates would have had a cow if “Lost” episodes had been made available as a paid on-demand OTT stream before the episodes were actually broadcast via the network.

The final destination of OTT and when it ends up at that destination depends on what is right for the time. Both delivery infrastructure capabilities and consumer demand will make that determination.

GNC-2010-03-25 #562 Amazing Week!

When it rains it pours someone has opened up the flood gate and I have been inundated with request for proposals from companies wanting to do advertising deals. So I have been burning the midnight oil and will likely pull some 18 hour days over the weekend to get everything pushed out. One more show here in Texas before I head back to Honolulu.

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Listener Links:
Clara Barton Ghost in DC
XP will not support IE9

Show Links:
Glowing Prescription Caps
JooJoo Sales to be Crushed?
TWC Wi-Fi in NYC
Skype on Verizon Droid!
iPhone SMS hacked in 20 Seconds!
GoDaddy stops Chinese Sales!
iPad + TSA = Extra Bin
Dive Dive Dive!
T-Mobile in 2010.
ScanSnap?
Can Forums help your Show and Site?
Android Growth due to Rev Share?
Wii + Netflix -= Soon!
iPad Apps?
Google + Twitter + Chinese = War!
CBS and HTML5 on April 3rd.
20yrs for Massive Credit Card Bill.
Flip versus iPhone?
Keep our Libraries Open.
Robocaller gets FTC Bill – House and Cars!
UK Laughing at US ISP Policy!
Gmail Geo-Location as added Security feature!
Sexting re-examined!
Cable TV is Doomed!
Cable TV is Doomed like Dinosaurs!
Red Chinese issue Google Reporting Rules.
YouTube down?
90% More Space?
UK Man does for 500 Pounds what cost NASA a Million?
SEO Trademark battle hero!
UK Digital Bill to get Rammed down your throats!
NASA $66.00 per head for snack?

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GNC-2008-02-08 #346

Lot’s of super links from the audience today, the show is seeing explosive growth and I want to thank all of you for spreading the word on the show!!

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3D Desktop
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Planet Distance

Show Notes:
Apple Plugs Security Issues
Patch Tuesday on the Way
Danish ISP Fight back
Shuttle off to ISS
Google Challenge IT Administrators
Comcast Changes TOS
Podcast Fresh
Urban Outside
Progress to ISS
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Internet is a Copy Machine
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Wizzard goes on AMEX
Telephone Mania
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anySIM
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Best World Travel Laptop
Save XP yea Right
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Openid Grows
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Perian Rules
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AT&T 3G to Expand
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Mistakes in Starting a Business
Deposit Checks from Home!
eMarketer 18 Million Podcast Listeners
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GNC-2008-02-04 #345

Road Show is in Indiana this week. I am in Bloomington today home of the Hoosiers. Fast paced show tonight. Submit show articles to show email.

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Listener Links:
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Cell Phone Directory Shuts Down
ISS Calendar
Windom Minnesota #1
Windom Minnesota #2

Show Notes:
Why Yahoo Should Say Yes to Microsoft
Conversation Network Pay to Play?
How big is the Net Really?
IFPI Goes after Pirate Bay through ISP Blocking
The Federation goes after UK users of Pirate Bay
Hamburgh’s Tunnel
DownLoad a Yale Lecture
FBI wants your eyeball scan!
Vista SP1 Released to Manufacture
Website Grader
HYmini Power Monitor
Microsoft Surfaces destined for home usage
Cable Cuts Conspiracy
Hellotxt Update Multiple Sites Twitter Facebook etc
Two Billion Transistors
Regional Bidding Passes 4.7 Billion
Shuttle Scheduled for Thursday Launch
Pennmachine Blogging and Podcasting Monetization
AT&T Raises Broadband Prices
MetaX for Video MP4 Files
Beattles Song Transmitted in Space
Comcast Secret Number

Comparing Cable to Clearwire and Clearwire to Sprint EVDO

Earlier in the month I talked with a Clearwire representative about getting one of there modems to see if the signal reached my home. As you all know I have been plagued with intermittent upload speed issues where I live.

The cable provider here in Hawaii is Time Warner serviced through Oceanic Cable, while I live on Oahu my home is on Historic Ford Island, with my home less then 200 feet from the Utah Memorial.

Having received the demo unit I decided tonight to do a comparison of 3 services. The real kicker is this though the Clearwire representative could not guarantee service in my current location as I was supposedly out of range. I think you will be surprised at how well Clearwire stacked up against my cable provider.

I knew my Spring EVDO would not really have a chance, but because I rely on it so heavily during the day, and considering that the Sprint service is only 3G here in Hawaii I think they did pretty good in this comparison. I think the Sprint folks will be pretty happy with the results.

All three test were done on the same machine with all programs accessing the net turned off. The test site was www.speakeasy.net/speedtest

First up Oceanic Cable Broadband Service by Time Warner Price $44.95

speed%20test%201.jpg

Second Clearwire in an area where service is not guaranteed Price $36.99

SpeedTest%202.jpg

Third Sprint EVDO on a 3G Network with Full Bar Signal Strength Price $79.99

speed%20test%203.jpg

In my humble opinion if services like clearwire work on increasing their speed they have a chance of putting a real hurt on the local cable company. I will be signing up for the service just to have some more flexibility.

What would really be awesome is if I could buy push speeds that equaled download speeds.

Verizon Doubles DSL Speed

Verizon Communications has doubled the speed of consumer DSL service is a dozen east coast states. If the market reacts well, the remaining states will receive the same faster DSL alternative. The additional bandwidth is a reaction to Comcast’s doubling the speed of its cable broadband service, earlier this year. The extra bandwidth will be a big hit with online gamers and professionals who work from home.

For about $40 a month, the new DSL bandwidth will be 3 Mbps, downstream, and 768 Kbps, upstream. For cost-conscious customers who only send and receive e-mail and surf occasionally, a half-speed option will be available for $30 a month.

Dave’s Opinion
Just over half of online Americans have broadband service at home: 63 million or 51 percent. There’s always a use for more bandwidth, even by those who don’t consider themselves technically sophisticated or have flexibility in their personal schedules. When it comes to network connectivity, faster is always better.

Call for Comments
What do you think? Leave your comments below.

References
Verizon

Stratospheric Broadband

Metropolitan-wide broadband services may soon be coming from overhead. Sanswire Networks, LLC hopes to bring broadband to entire metropolitan areas via tiny airships. Atlanta, Georgia may be the first city to benefit from this interesting digital communication service, starting as early as next week.

Ground-based wireless equipment will coordinate signal dissemination using a Stratellite floating high over the city.The Stratellites are similar to satellites; however, the new devices are stationed in the stratosphere rather than being in space orbit.

According to Sanswire Networks, a Stratellite is a high-altitude airship that when in place in the stratosphere will provide a stationary platform for transmitting various types of wireless communications services currently transmitted from cell towers and satellites. It is not a balloon or a blimp. It is a high-altitude airship made of Spectra and powered by solar powered electrical engines, each Stratellite will reach its final altitude by utilizing a helium and nitrogen filled double envelope. Once in place at 65,000 feet each Stratellite will remain in one Global Positioning System (GPS) coordinate, providing the ideal wireless transmission platform. Each Stratellite has a payload capacity of several thousand pounds and clear line-of-site to approximately 300,000 square miles, an area roughly the size of Texas. However, the Company’s initial plan is to use one Stratellite for each major metropolitan area.

Call for Comments
What do you think? Leave your comments below.

References
Sanswire Networks, LLC

Forty Million U.S. Broadband Users

According to Nielsen/NetRatings, as of this summer almost 40 million U.S. Internet users connect via broadband at home. That’s almost 13 percent of all Americans. This number is up 49 percent, compared to only a year ago. Commensurately, dial-up users have declined.

While broadband use has seen a recent surge, there are still twice as many narrowband users, providing a significant near-term market for local and national dial-up service providers, although the handwriting may be on the wall, because last year the ratio was 3:1 in favor of narrowband usage.

Dave’s Opinion
I love my broadband connection. I don’t want to think what life would be like without it. I love going to the beach on vacation, but I sure don’t look forward to the comparatively slower dial-up connection I have while I’m there. Teaching class through a dial-up connection isn’t just time consuming, it’s painful.

Call for Comments
What do you think? Leave your comments on the message center.

References
Nielsen/NetRatings
Message Center

ITinfo