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Tag: Cable TV

Dear Netflix, Please Be Careful. Signed – A Faithful Subscriber

Posted by AndrewH at 2:15 PM on March 8, 2012

Oh, Netflix.

Still staggering from the one-two punch of the infamous 60 percent price increase for unsuspecting users in July, followed by a sloppy September move to break off its mail order business and call it Qwikster – Netflix has been looking a little weak in the legs.

Angry subscribers and jittery investors do not a good combination make.

Let’s hope their latest announcement – conveniently broken the same morning as the Apple show was dominating another couple of news cycles – isn’t the knockout punch.

According to Reuters, “Netflix Chief Executive Reed Hastings has quietly met with some of the largest U.S. cable companies in recent weeks to discuss adding the online movie streaming service to their cable offerings, according to sources familiar with matter.”

Most see these talks as a short term development in a long-term conversation that could bring Netflix to cable television as an on-demand choice. Some even see Netflix as a future rival to HBO. Perhaps Netflix is feeling the heat of a crop of competitors with deep pockets (Google, Amazon and others).

But whether it’s a bid to regain lost confidence or a nod to future partnerships aimed at satiating shareholders, Netflix might just be ignoring the one party that made this all possible – current subscribers.

Should talks with cable companies lead to cozy deals, maybe customers who likely view Netflix as the best option for “cutting the cord” will head elsewhere for streaming content. In other words, simply associating with the cable monopolies will taint the flavor of the entire service.

Last year’s debacle cost Netflix 800,000 subscribers (although they gained back 600,000 by year’s end). They got raked over the coals in a very public way by subscribers, industry watchers and more. Combine that with the fact that you could fit the number of people who feel love for their cable provider in a bouncy castle and you’ve got Netflix looking like they might be poised to step in it again.

Here’s another potential deal that might look great for the bottom line, but alienating to the subscriber base. A subscriber base (myself included) that knows the future of video content and entertainment streams wirelessly across the living room – not through a cord.

OTT Tsunami

Posted by tomwiles at 10:28 PM on September 28, 2010

We’ve been hearing quite a lot about Internet-delivered video content lately. Trends sometimes seem to advance slowly over a long period of time but then tumultuous market shifts seem to happen overnight.

Blockbuster just filed for bankruptcy. Blockbuster was unable to reconfigure their business structure to compete effectively with Netflix. It seems that Netflix has won the ongoing war.

Streaming video and video podcasts have been around for several years – these are not new ideas. However, what is new is the proliferation and increasing popularity of set-top boxes.

Back in the 1980’s backyard satellite TV dishes were a hobby among people that were looking for something different and as many choices as possible. That quest for choice ended up going mainstream in the form of commercial cable and satellite providers offering hundreds of channels.

Starting in 2004 people began experimenting with Internet-delivered content in the form of podcasts. I believe that podcasting happened as a direct result of broadband availability getting to a certain critical mass, combining the existing elements of RSS, MP3’s, etc. into a new form of communication. This new form of communication offered something very different along with unprecedented levels of choice.

Internet-delivered content of all kinds is rapidly becoming mainstream.

I believe 2010 is the year of the app. Apps suddenly seemed to have come out of nowhere to seeming to pop up on every device imaginable. Why the sudden popularity of apps? Desktop and laptop computers have been around for a long time, along with full-blown applications. What has really happened is that computers have now shrunk down to the point where they not only are in our pockets in the form of smartphones, but they are also showing up in HDTV sets and plenty of other devices. These devices we are running these apps on are actually quite powerful computers in their own rights.

There is now a wide variety of content that is heading for every computer-enabled screen you own, especially your HDTV.

GNC-2010-08-23 #604 Some Feedback from Feedback!

Posted by geeknews at 7:51 PM on August 23, 2010

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