One of the UK’s largest supermarkets, Tesco, has today announced the Hudl, a 7″ Android tablet priced at just £119 (US$190). In a range of four colours, the Hudl is aimed squarely at families, and this could be the tablet to take on the Nexus 7 in the UK.
The Hudl comes with a 1440 x 900 HD screen and runs on a 1.5 GHz quad core processor. Storage-wise, there’s 16 GB RAM plus a microSD slot to boost space. The screenshots suggest that it’s largely vanilla Android with the addition of Tesco’s services such as online grocery shopping, blinkbox and banking. Crucially, it also comes with access to the Google Play, which means purchasers will get everything that Google has plus Tesco’s offerings. Wi-fi only (no 3G), this is a home entertainment device, not for out and about, although it does come with GPS. The pictures suggest both front and rear facing cameras but there’s no detail in the announcement.
There’s a selection of accessories too – headphones for children, a range of three different types of case, car chargers and so on.
Interestingly, one of the screenshots suggests that Hudl will support multiple profiles, which I think makes this the first tablet after the Nexus to do so (correct me if I’m wrong), and it looks like there’s some kind of content filtering to protect children. Again, important for the family market.
At £119 the Hudl is cheaper than both the Nexus 7 and the Kindle Fire HD, and it’s unlikely that many customers will actually pay the full £119. The press release says that the Hudl will be included in their Clubcard Boost loyalty scheme, meaning that loyalty vouchers can be doubled in value and many will pay less than £100 for the Hudl.
Launching a the end of the month, I think is going to be massive seller coming up to Christmas.
Ever since the motion picture first burst onto the silver screen, people have wanted to enhance the cinematic experience. From 3D and IMAX to Smell-O-vision, just about every trick in the book has been used to make you feel part of the film, rather than an outside observer. To this fine canon of techniques, UK retailer Tesco and on-line movie service blinkbox are adding….food.
For their “Movie & Meal Deal“, Tesco and blinkbox commissioned top neuroscientist, Dr. Jack Lewis, to study the effects of active ingredients on people’s brains and then suggest food types that complement the movie-watching experience. His findings gave Tesco and blinkbox the perfect, if somewhat unusual, combinations for the ultimate movie night in.
Dr. Lewis reckons these foods match the movie genres.
- Action – Sun-dried tomatoes coated in cocoa powder will raise noradrenaline which is instrumental to sensations of excitement
- Comedy – Fresh fish stuffed with beetroot and coleslaw to supplement the nitric oxide system and improve dopamine availability in the pleasure pathways of your brain
- Drama – Chopped lemon, lime and mint sandwich drizzled with chilli sauce on wholewheat bread to trigger the RAS (reticular activating system) to remain alert and focused.
- Horror – Chicken marinated in freshly brewed coffee will take you out of your comfort zone and raise levels of anxiety
- Romance – Curl up with a spicy curry (not chocolate!) to top up your libido-stoking testosterone levels
“Everyone knows that certain drugs can change the way you feel, but the chemicals we take into our bodies through our diet can also have an effect on our mood,” says Dr. Jack Lewis “Choosing to eat certain foods, whilst leaving others out, regulates the availability of ‘raw materials’ that the brain’s chemical messengers are created from. This means that you can tailor your meals to create the perfect mood for a movie night in, no matter what the genre.”
The “Move & Meal Deal” is a partnership between Tesco and blinkbox: buy a variety of food and drinks from Tesco and then rent a blinkbox new release movie for just £2 instead of the usual price of £3.49.
Me, I think I’ll stick to popcorn.
Supermarket Tesco and on-line movie site Blinkbox have introduced a new innovation to the UK where the purchase of a physical DVD or Bluray at Tesco also buys an online copy at Blinkbox. At today’s launch there are only about 25 movies included in the offer but more will be added to the service over time. The big blockbusters available now are Harry Potter and the Deathly Hallows, Part II and Transformers 3: Dark of the Moon.
Tesco customers tie their Clubcard account to their Blinkbox account and then qualifying purchases of DVDs in retail stores (or online) will automatically be added to Blinkbox. Once in Blinkbox, customers can watch the films through PCs, Mac, PS3 and certain smart TVs. For non-UK readers, Clubcard is Tesco’s customer loyalty programme and there are 16 million active Clubcard members.
Richard Brasher, CEO, Tesco UK said “Customers know that Tesco is a great retailer for new technology. This innovation with blinkbox will help start a digital revolution, combining the physical with the digital for the first time. Starting with the magic of Harry Potter, there will be many more great titles to follow for customers to enjoy online wherever and whenever they like.”
Michael Comish, CEO, blinkbox said “To be able to bring this truly ground-breaking service to consumers is very exciting for blinkbox. Our customers already know that we are the number one choice for the latest new movie titles the day they released on DVD, so working with Tesco to give them access to both a physical and a digital version allows them choice and the best of both worlds.”
For those outside of the UK, this is probably all a bit “so what?”given the offerings from Amazon and others. However, here in the UK, the law still currently prohibits format-shifting,
even if no-one pays attention, even if the law isn’t enforced. By effectively purchasing both copies at the same time (or buy one, get one free), this gets round any issues with the law. If this way of thinking takes off, other companies will follow with similar products in the UK, so it’s good news all round.