Aurasma Augments Adverts

Aurasma LogoAt Gadget Show Live, Aurasma were showing-off their impressive portfolio of augmented reality advertising campaigns. The list of clients is long and illustrious, including BBC, Sky, Bentley, Dunhill, Marks & Spencer, ebay and Stella Artois.

If you haven’t experienced augmented reality, it’s the overlaying of computer-generated imagery onto a real-world view as seen through a smartphone or tablet camera. The applications are myriad, from showing a video when the camera sees a billboard poster to providing information about the artist when looking at a painting.

AuraAurasma’s augmented reality app is available for both iOS and Android, and once loaded on your smartphone, you can start looking for enhanced adverts, which Aurasma call “Auras“. These have additional content which you can only see through your phone. Auras can also be created for real locations and while most of the Auras add animals or cars into the scene, they can also be used to put tourist information in the view.

In the last of my interviews from Gadget Show Live, I chat to Tamara from Aurasma, who told me more about Aurasma and Auras.