Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks


Tag: advertising

GNC-2010-09-03 #607 What till you see the Bear!

Posted by geeknews at 1:21 AM on September 4, 2010

Ok folks I am back from the Set Top Box Conference, only a few tidbits in todays show, I will have a full rundown on Mondays show. Lots of fun stuff plus a whole lot of tech. I introduce a very valuable finders fee for the show that could put a lot of money in your pocket listen for details. I am making a few small changes to the show.. Nothing major just playing around with the format a little.

These companies keep the lights on here at GNC your support is appreciated!
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Sponsor: Visit gotomeeting.com, click the try it free button & use promo code: Podcast.
Sponsor: Infusionsoft, the leader in marketing automation software for small businesses.

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Insider / Ohana Links:
Nasa App HD
Wrist Computer.
YouTube top wage earners not so big.
Google real time search for Business.

The Geek’s Show Links:
Bow and Arrow to deliver Mobile Device?
Adult Texting.
Phones in Hotel Rooms Why?
Email Signature.
Scoble Quit?
Powerline Networking at 500mbps.
Facebook Remote Kill.
Hands on Twitter.
Arc Touch Mouse.
Kidney Machine!
Night Light Leads Cancer.
Is iPod getting Old?
Apple Mobile Browser Share Growing.
NASA flies Drones over Hurricane.
Google Wave Open Source.
YouTube to Break Even.
Hurt Locker Extortion Begins.
Netgear + Roku!
Verizon Prepaid Smartphone data Plans.
Did your Twitter App Break.
Hotmail moves ahead.
Great Firefox Review.
HP Brings on 3D in Laptop.
Viral Video Ad Value.
Whats next for Howard Stern?
VOX Blog Rip in 27 Days.
You have to see the Bear!
Death in Space.
Cake Invoice.
1 Million Pings!
November iPad Update Info Page.
No Update for Original Apple TV
Beer Ice Caddy DIY.

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Jim Louderback and I are on Same Page!

Posted by geeknews at 1:57 AM on August 31, 2010

Jim Louderback the CEO of Revision3 who I respect a great deal, has made some frank comments in an article on Adage about the Viral Video Advertising space. In his opening statement he makes this assertion.

Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.

I am sure his frustration, follow the same frustration I have when I talk with media buyers. Most are hung up on a shortsighted strategy of going after viral videos because it has coolness factor. While at the same time 99.9% of the media buyer advertising market is ignoring serial content which as this sites readers, listeners and viewers know are followed by very loyal audiences!  When I meet with media buyers their age tells part of the story, most are under 25 and have had 1-2 years of media sales experience. Sadly most of the media buyers refuse to acknowledge the value of predictable episodic content. Instead they pay $4.00-$6.00 cpm for YouTube Videos. They do not understand that the dedicated audiences, with money to spend on products and services, listen and watch the media shows like we represent that reach 10′s of millions of loyal fans each month.  Jim’s shows at Revision3, and those I represent at RawVoice are ROI Goldmines that most media buyers ignore. Jim hits it home in this comment.

Ten predictable episodic shows that deliver a consistent 100,000 views an episode is far easier to plan for and monetize than a channel that has a one-in-100 chance of catching fire — and a 99-in-100 chance of bombing.

The last comment I am quoting  is something I have been hammering home for the past 6 years, yet most of these media buyers refuse to consider new media in their buying plans. They ignore what new media content can deliver for them. We get lucky once in a while and convert buyers to our side of the fence.  I had a media buyer recently say “wow new media (podcast) advertising is hitting a home run for us” she could hardly believe the ROI numbers. Why do you think our Advertisers have been with us for 6 years? You would think some of these media buyers would clue into what new media is delivering. Jim’s comment ring home here.

Viral videos may be bad for creators and publishers, but they are actually worse for advertisers. Your typical viral video gets passed around, yes, and drives a lot of views. And yes, those can translate into impressions for an advertiser. But as we’ve seen at Revision3, advertising associated with viral videos has only a small fraction of the impact of an ad that runs inside, or alongside, an episodic video program. We’ve seen tremendous results from putting brands next to our long-running episodic programs — those with real communities, high comment-to-view ratios and predictable views.”

In my opinion Media Buyers need to wake the hell up and start spending their clients money in a way that deliver real returns versus throwing spit balls against the wall hoping that they stick. We have millions of listeners / viewers ready to support sponsors of their favorite shows.  Is it not about time that companies wake up and start spending money responsibly. Go over to the article and read his full commentary, it is worthy more discussion in the near future. I am hoping it will wake some of the major brand media buyers up.

If you are a media buyer and want to see what new media can deliver for you, I would be happy to put together a media plan for one, or all of our 6000 shows that will make you a hero at the office!

GNC-2010-08-31 #606 Unique Content it Is!

Posted by geeknews at 12:55 AM on August 31, 2010

The number 1 request by all of you that filled out the survey was more unique content. I am going to do my best to deliver it along with the standard fare. New contest to win a Roku is on now winner next week listen to win. Big Thank You to all three sponsors of the show this month. If your a business owner check out the offering from Infusionsoft they have some very unique business offerings.

These companies keep the lights on here at GNC your support is appreciated!
Sponsor: Save money at GoDaddy using my Promo Codes significant Cash Savings.
Sponsor: Visit gotomeeting.com, click the try it free button & use promo code: Podcast.
Sponsor: Infusionsoft, the leader in marketing automation software for small businesses.

Subscribe Today: Audio | Video | iTunes | Zune
Download the Show File

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Streams Justin.tv / Ustream.TV
To Comment on show call 1-619-342-7365 or e-mail geeknews@gmail.com

Insider / Ohana Links:
Microsoft Continue Court Battle.
Action Music and Sound
H.264 Royalty Free?

The Geek’s Show Links:
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Roku Lowers the Price dramatically.
Chrome7 to Tap Graphics Card.
Hotmail gets Exchange ActiveSync.
Rare Earth Metals get more Rare.
Gulf Stream to Power Florida?
Sony blocks PS3 Hack in Court.
NASA Pictures to Flickr.
UAV for Search and Rescue.
Google and AP kiss and Make Up.
Go Get Dictionary no More!
Samsung Galaxy S Sales!
Mining the Asteroid Belt?
Canadian Consumers win Big on ISP Competition.
Gates + Monsanto = Poor Choice.
First Leashes now RFID Chips!
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Your Remains Pressed into LP’s.
Top Ten Technologies lost.
Get your iPad next day Delivery.
Autocad 11 for Mac.
10 Soldering Rules.
Gmail Priority Inbox.
iPhone 4 Still Broke.
Go Old School in the Typewriter hack.
SDRNews Update!
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Old is a State of Mind!
Retargeting Ads are Annoying.
Evoting Critic out of Jail.

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Will You Survive The Coming Changes?

Posted by tomwiles at 2:11 AM on July 5, 2010

Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis.

Marketing and traditional broadcasting have long had an interesting relationship that has had a potentially detrimental effect on the quality and quantity of available content. Television in particular has long been known as “a vast wasteland.” If one thinks about how this lowest-common-denominator programming can exist, the realization emerges that anxious, aggressive television advertisers have often been willing to sponsor junk programming content to capture passive viewers. In the pre-Internet world of broadcast TV, people would surf channels in order to find what was often the least-boring programming. Also because of the hypnotic potential of this type of TV watching, many viewers were willing to sit in front of virtually any programming without really caring about what they were watching, using TV viewing itself as a sort of nightly drug. Marketing messages get programmed into viewer’s brains, but more importantly using this type of passive TV viewing as a drug has definite detrimental side effects to both the individual, the family unit, and society at large.

After a few months of agonizing, I recently cancelled my Dish Network account. I was already a Netflix customer and was watching more stuff from Netflix than I was from Dish Network, so it has been a remarkably easy transition.

There are differences. One of the differences is that I’m now forced to choose what I want to watch when I want to watch TV. Being forced to choose necessarily forces me to choose something I find personally interesting. The net effect is I’m making a conscious choice of my television influences. Of course, another difference is that streamed Netflix content has no ads.

Hulu.Com offers streaming content with ads, and recently started offering an inexpensive monthly premium streaming content option, which also has the added benefit of vastly expanding the list of devices they will stream to beyond the desktop/laptop computer to include media extenders and cell phones. Like Craig’s List cannibalized the local newspaper ad business, Hulu.Com and similar emerging streaming services are going to further cannibalize the now-breaking and broken broadcast TV model. I say this not to blame Hulu and other services as I believe this push for choice has been well underway for a long time and these emerging streaming services are simply accelerating it.

The ad-supported content will be forced to change because the programming must be appealing-enough to consumers to get them to choose the particular content. Non-ad supported content will continue to have a market but will be forced to appeal just the same to induce consumers to choose that content.

Motorola Sticks It to the iPhone…Again

Posted by Alan at 5:46 PM on June 30, 2010

The Motorola Droid (X in this case) is once again sticking it to the iPhone.  The last time it was Verizon, but now Motorola itself is getting in on the Apple-bashing act.

Remember all of those Verizon ads surrounding the launch of the Droid?  Well, today Motorola themselves took out a full page ad in the New York Times making light of all of the recent bad press surrounding the iPhone’s antenna problems.  You know, the one Steve Jobs called a non-issue?  The one where his advice was “just avoid holding it that way“?

Motorola’s response to that?  In their ad, referring to their antenna, they say “The kind that allows you to hold the phone any way you like”.

Now, I’m not an iPhone owner, and I am not a hater either, but I love a good jab when I see one.  And, this (Android vs iPhone) is shaping up to be a great battle in which the real winner will be all of us consumers.  Every shot taken gives the other one the incentive to improve.  Competition is good, and when it’s humorous it’s even better.

GNC-2010-06-29 #588 Announce Show Support Initiative

Posted by geeknews at 1:07 AM on June 29, 2010

I talk more about the studio upgrade initiative and hope that you will be inclined to support the podcast. The goals is to raise $10,000.00 in the next 30 days a hundred dollars or more at a time. This is to help finance the planned studio upgrades. Support is completely voluntary details on the Geek News Central Insider page. Congrats to Brian and Sam for winning our contest for the month of June. More details are in the show.

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500 mhz for all my friends!
Admin backs FCC Broadband Plan.
iPhone 4 1.7 Million Units!
Earth Gravity in HD!
Whats that Gadget Really Cost?
Pay by PayPal with no Account.
Google Chrome OS Lead to Facebook.
Google Moves Encrypted Search.
Chrome #3 Passes Safari.
Are AT&T Upgrades helping?
Admin Space Policy?
10 Tech Campaigns that Failed!
Pulsar gives you DVR for Sirius and XM.
Google Me to battle Facebook?
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Adult Industry to go HTML5 ASAP.
Dutch ISP do Battle.
*Wired – You don’t wan’t your ISP to Innovate.
One man Education Machine.
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Did your Credit Card get scammed?
HD Webcam Review.
Cellphone Jammer for your Car.
Banner Advertising out of Control.
We have always used tech based Social Networks.
Want to sell me your iPhone 3GS?
Only in Japan.
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iPad update in November.
iAds for your iPhone coming soon.

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Will the Advertising Insanity Ever Stop?

Posted by geeknews at 11:19 AM on June 28, 2010

When will the insanity in banner advertising stop. Over the past couple of weeks every time I visit CNN.com or MSNBC.com I get assaulted by the biggest most annoying banner ads I have ever seen.

This complete disregard for the readers experience tells me that the companies involved know nothing on how to properly engage audiences.  I have never used ad blocking software but ads such as these are driving me towards installing ad blocking software for the first time.

I sure hope the media properties are getting a premium on these sorts of ads because the goodwill that they are losing is significant.

Is your Podcast Making Money?

Posted by geeknews at 4:15 PM on June 24, 2010

I feel very fortunate that when I wear my RawVoice hat, and work on the behalf of the 5300+ podcasters that are part of our communities that I know we are making a big difference in content creator’s lives, because my team is helping a large number of them get paid for their hard work.

Every quarter I scour our network for shows that will fit into advertising campaigns that we will be executing. Often times I find a show that fits into a campaign that could be making a lot of money, only to have to scratch them off my invite list because they have failed to do a couple of things that would put them on the road to making some serious cash.

My team is working to enlighten the folks that are part of our communities in what simple steps need to be taken to ensure a paycheck for their shows.

For those that are not part of our communities, membership is free and there is no obligation to take advertising but at the rate we are going you have a good chance of making some serious bank if your show fits into ad deals we have signed. Don’t worry you can keep hosting your show as you are now, all we want to do is help you take your show to the next level.

Check out the simple details of how your podcast can become profitable.

Twitter and Tweetie

Posted by KL Tech Muse at 3:40 PM on April 18, 2010

It has been a busy week for Twitter, not to mention a controversial one. First on Wednesday of last week Evan Williams, the chairman of Twitter announced that they had purchased Albeit the company that owns Tweetie. Tweetie is one of the most popular twitter clients on the Iphone. Then just a few days later, Twitter announced that they were going to start monetizing Twitter by introducing what they call promoted tweets. At first they will show up only if you are searching for a specific product . However, eventually they will become apart of the normal Twitter stream.

Evan Williams said they purchased Tweetie, because they wanted to alleviate user’s confusion, when the user looked for a twitter applications in the Itunes app store. While this maybe true I don’t believe it was the real reason they brought Tweetie.  I suspect that the announcement that they are placing promotional tweets within the Twitter stream is the real reason they purchased Tweetie. Promotional tweets will not roll out to third application until later and the revenue will be shared. Which meant without the purchase of Tweetie, and other apps for Blackberry and Android, Twitter’s only guaranteed revenue flow would have been the Twitter web site. If you look at a typical user’s stream most of them are coming from third party applications and mobile devices. Twitter needed to have an official app for all the major mobile devices including the Iphone, Blackberry and Android to widen where their revenue pool.   The interesting thing is will third party apps developers join forces with Twitter or go more toward paid ad free models and where does Apple fit into the equation.  I don’t have the answers to the questions, but I pretty sure things are going to be interesting in the app development community for the next couple of months.

Trouble with Yelp

Posted by KL Tech Muse at 9:56 AM on March 21, 2010

Yelp is a social media review site. User of Yelp write reviews on business that they use and go to. It is an application that I use occasionally myself especially if I go to a new business. This can be a win for both businesses and the consumer. However, I have seen several articles about businesses “who are suing Yelp for unfair and unethical conduct in promoting, marketing and advertising its website as maintaining unbiased reviews” is unlawful.” .

The lawsuits, indicate that businesses who do not agree to pay Yelp to advertise on their websites have had favorable reviews removed from Yelp. If this was just one report, I would toss it off as sour grapes. However there have been a smattering of similar complaints across the country. The story is basically the same, the company in question was getting mostly good reviews on Yelp. They then get a call from Yelp offering them the opportunity to buy monthly advertisement when they decline the offer, their favorable reviews were removed or dropped off greatly.

As a user I hope this is not true. I depend on Yelp to tell me if a business is worth using or going to. If I am getting reviews that are being manipulated by Yelp, then it is useless to me. It also doesn’t make sense as a business decision for Yelp. Review sites like Yelp depend on consumers believing that the reviews are based on all customer feedback to the site, both positive and negative. If it was ever confirm that Yelp was manipulating the data, that would mean the end for them.

Yelp, says its simply a misunderstanding how the process is done. Unfortunately,some businesses try to game the system, creating fake reviews to build up their reputation. Yelp watches the reviews using both a computers and individuals to catch and remove false reviews. However if businesses can prove that Yelp is manipulating reviews against those businesses who do not advertise with them, then Yelp is in trouble. As I said before I hope this lawsuits have no merit, I will definitely be waiting for the results.