Nintendo Goes After Player’s YouTube Profits

NintendoNintendo has started doing something that is not making gamers very happy. The company has started taking the ad revenue from videos that players post on YouTube of themselves playing one of Nintendo’s games. These are referred to as “Let’s Play” videos, and people make them about all kinds of different video games (not just the ones from Nintendo).

Have you ever watched a YouTube video that showed a portion of a video game? People make them all the time. For gamers, it is a good way to learn how to beat a “boss”, to check out end-game content before their characters are big enough to get there, and to discover techniques that they may not have figured out for themselves. Other people will stream themselves playing a game so people can watch “in real time”. The player might record what he or she is streaming and post it on YouTube.

When a new game comes out that looks interesting to me, I will go to YouTube in the hopes of finding videos that show what the actual game play is like. I’ve also watched live streamed games for the same reason. It’s a good way to find out more about the game than the official ad shows. If I can’t find any further information about the game from these type of sources, it is highly unlikely that I will end up buying it.

Nintendo is using YouTube’s Content-ID to identify the videos that contain content from their games. One of the options that the Content-ID system allows is for the content owner to block that video from YouTube. Another option is for the content owner to make money from the videos that include their content but were posted by someone else.

In this case, Nintendo is placing ads that generate revenue onto the videos that were posted by gamers that showed them playing one of Nintendo’s games. Effectively, what happens is that the gamer is now unable to make any revenue from those videos. Instead, that money goes directly to Nintendo.

This can be problematic for people who have a YouTube channel that is filled with gameplay videos that have been generating ad revenue for the gamer. GameFront posted a statement from Nintendo:

As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.

I believe that Nintendo is “shooting themselves in the foot” with this choice. Gamers who make “Let’s Play” videos, and who have a YouTube channel that is making them a profit in ad revenue now have good reason to stop making videos of Nintendo’s games. They are going to choose games from other companies instead. The result will be less “Nintendo content shared across social media channels”, not more.

Audi Presents: Spock vs. Spock

Audi LogoIf you are like me, then you probably do whatever you can to avoid having to watch commercials. Once in a while, though, it is worth taking a few minutes to check out an exceptionally well done ad. Such is the case with Audi’s new commercial, which features Mr. Spock vs. Mr. Spock… sort of.

Most people would recognize that Leonard Nimoy played the role of Spock in Star Trek the Original Series, (as well as in several Star Trek movies). The newly rebooted version of the Star Trek movies features Zachary Quinto as a young Spock. The Audi commercial has each actor playing himself, with the actor’s version of Spock overlapping him.

Basically, the two agree to have a race to the country club. Whoever gets there last has to buy lunch. The entire ad is sprinkled with subtle (and more obvious) things that Star Trek fans will immediately recognize. At the start, the two Spocks are playing a game of 3 Dimensional Chess against each other.

What might not be as obvious to viewers is the song that Leonard Nimoy sings in the commercial. It is called “The Ballad of Bilbo Baggins” which appears on the “Two Sides of Leonard Nimoy” album. Yes, he really did record that song!

My system crash revealed the one piece left in the Google ads puzzle

For the most part I don’t find that Google ads are such a bad thing. They are relatively unobtrusive and they are generally based on such information as location and web history. Let’s leave alone the privacy implications of those two facts and look more at where I recently noticed that it falls short – although, I confess that this will lead to even more of a privacy nightmare for those who are a part of the tinfoil hat brigade.

It all begins with a sad story. You see, although I have purchased Windows 8, I have procrastinated about installing it and have stubbornly continued to run the Release Preview. Well, last night Microsoft reached out and touched my trusty laptop with an update that rendered the system unbootable. Despite several different approaches to fixing this I came up with no solution other than a re-install.

Don’t cry for me – everything is backed up with redundancy. This is more hassle than anything else.

A reinstall was the approach I took this morning, although it did provide me with the chance to finally move to the RTM. After finishing the setup I moved on to installing my usual apps like Chrome, Firefox, Office, 7-zip and a couple of others. The final step was my document backup which is stored on CrashPlan servers.

After visiting the CrashPlan site and initiating the restore I began browsing the web. What I found was that every site I visited that utilized Google Adsense was now displaying an ad for CrashPlan. Yes, they know my location and my browsing history, but what they don’t know, yet at least, is what services with which I already have an account.

That is the missing piece in this whole puzzle. Google earns nothing by displaying an ad that is rendered irrelevant because, already having the product or service, you have no reason to click.

So, how long before the search and advertising giant finds a way pull in this information as well? It’s certainly in their interest to display ads that make you want to click. It will happen at some point and it will certainly set off alarms with privacy advocates everywhere, but is it really such a bad thing to see something that is more relevant to you? That is the real question that needs to be debated here.

Image: Computer Security by BigStock

Ford Drives Real World Customers from the Gaming World

Today Ford announced their latest advertising initiative, which involves the gaming world.  No, you won’t be able to play Angry Birds in your car via Sync, that would likely prove dangerous.  What Ford is doing is branding their vehicles in video games, and it’s actually not something new.  They have been at this for a while, beginning in 1995 with Sega Rally, but they are now making a more concerted push.

While gamers seem locked into their virtual worlds, they are surprisingly aware of the products that appear in those worlds.  And driving games may be one of the genres where the gamer is most aware of the product.  After all, the gamer in a car race is keenly aware of the car he or she chooses because it may make the difference between winning and losing.

“We’ve realized that gaming is something that many people have grown up with and helps define who they are,” said Brian Mcclary, with Ford’s Social and Emerging Media team. “Ford has gained positive exposure and popularity because we put our products into the right games while giving something back to the gamer.”

Ford is doubling down their efforts now with the release of Forza Motor Sport 4 (released 10/11/11) and Need for Speed The Run (to be released 11/15/11).  They have found that allowing their vehicles to be used in-game gets them more brand recognition and more positive feedback, which translates to more potential customers.  Here are the numbers that they provided from their study.

36% increase in brand rating

28% increase in purchase consideration

39% increase in brand recommendation

45% more gamers agreed Ford Focus is fun to drive

It’s good to see Ford continue to “get it” with their innovation to keep them on top in an ever-changing digital world.  Their partnership with Microsoft for the Sync system and the forward looking advertising with gaming and even with supporting podcasts is something many other old-world companies should take note of.

If you are a gamer, you can check out Forza Motor Sport 4 in the Xbox Marketplace and NSF The Run at the EA Need for Speed website (you can pre-order now).  You can view a trailer of NSF below, but it’s not completely family safe (language).

GNC-2011-03-07 #653 Not the Charlie Sheen Show!

I spend a few moments talking about the technical portions of the Charlie Sheen show on Ustream. Considering the train wreck that happened on their inaugural show on Saturday makes me proud of all the new media creators that produce their own shows, and do so with 50x the professionalism of what I observed Saturday night. I have a new giveaway starting tonight listen to win. This show is action packed from the beginning to the end! Become an Insider or Make a donation to the show to qualify for the contest.

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Listener Links
Shatner wake up call.
Millionaire steals credit card?
Get the BBC iPlayer for 74 Pounds.
Alien Contact made.

Show Notes:
Facebook Comments?
Facebook Comments #2?
Charlie Sheen Social Insanity.
Sheens Korner needs some Production Help.
Motorola Xoom Music App hacked.
Buttons or Touch Screens.
Geek Watch (Must Buy).
Phone 135 years old.
Firefox 4 Looks Amazing.
Hawaii TSA a Joke!
Unban PS3 Hack.
First Amendment vs Copyright Laws.
Scientist Study on Sons Voice.
SMS coming to Facebook?
Jamming Time?
Ten iPad Tips.
Facebook Evil on Advertising?
Tax Apps.
Facebook Saves Boy.
Star Trek Wakes Discovery Crew.
Discovery Leaves ISS.
Can we Get our Groove Back?
Woz on Tech and Education.
6 Things in Space.
What went up did not stay up!
Our First Alien.
New Angle on Saturn.
Supernova back as Video Portal.
Fake MPAA/RIAA notice scams $280K
Fox Double DMCA Takedown (Idiots).
UV Cellphone Cleaner?
Where is your Threshold of Business forgiveness.
Sorenson Squeeze 7.
HP Omni Pro.
Google Responds to Droid Malware.
Robot looks real!
WD buys Hitachi HD Manufacturing.
Samsung 950 Series Pricing.
JVC 3D Consumer Camera Debut.
Microsoft pays a Billion to Nokia!
iTunes Home Sharing Update.
$539 Motorola Xoom.
Awesome Asus Ad.
Are you Really Anonymous.
Firefox 4 Crash Reasons.
Skype Ads.
Speed Test Website update.

Play

Recom Technologies Programmable LCD Video Name Tags

Sean and Lynn from Recom Technologies demonstrate the programmable LCD video name tags. The name tags use OLED screens and have two gigabytes of internal memory that can be accessed via USB. The video name tag sells for $198 and can be purchased from their website.

Interview by Andy McCaskey of SDR News and Esbjorn Larsen of MrNetCast.com.

Please Support our CES 2011 Sponsors.

Save 25% on 4GH Hosting 1yr Subscriptions Save 25% Promo Code CES2.

OLED Video Name Tag, Advertising for the Future?

Looking for a cool way to advertise yourself or your business then a video name tag maybe the perfect thing for you. Using OLED technology name tags are extremely thin only 2mm thick and have a 2.8 inch scratch resistant screen. There is a 180 degree viewing angle and the resolution is 320x 240. They can last from 6-10 hours in continuous play. The device will holder up to 2GB of video. The video is a proprietary format, but it will convert Wave, MPEG, AVI, and Flash video. You can either play a single video or a playlist in a continuous loop, there is a pause and replay button. To switch videos or playlist you simply switch to a new folder. These tags can be found at Video-Name-Tag.  The package cost $198 and includes the video name tag, a lanyard, a USB cable/wall charger, a magnetic fastener, a carrying pouch, the conversion software, the instructions, and a reset pin. Video-Name-Tag is backed by  The Recon Group and is part of their PowerView products. The Recon Group has been in business for 15 years and is a leader in point of purchase and retail marketing. These tags were a hit at CES 2011 and for a good reason with these tags you can advertise your business or yourself in a new and exciting way for not much cost.

Interview by Todd Cochrane of Geek News Central

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Garmin Maze Adverts

Garmin LogoGarmin have been running a series of poster and print adverts in Europe suggesting that we’re all too busy going from A to B that we miss the interesting things along the way.  The campaign was created by the advertising group Advico Young and Rubicam. It’s very cleverly done – if you can’t see what’s going on, move back from the screen.

Garmin Eiffel Tower

Garmin Colosseum

Garmin Tower Bridge

All pictures copyright Garmin and Advico Young & Rubicam.

GNC-2010-12-03 #631 The Long Haul

Thank you for all of the words of support and prayers for my cousins children that are still missing. I covered a metric ton of content tonight and introduce you to a new website we launched today for the 2011 CES content. See link below. Cannot believe it is only 30 days away before I head out to Vegas for the annual trip.

Please check out our new Sponsor Luxor, they are our first officially announced sponsor for CES 2011. Really excited to have them on-board and will be sharing a lot about their property over the next couple of weeks.

The following Sponsors support GNC your support of them is appreciated!
Try gotomeeting.com, click the try it free button & use promo code: Podcast.
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Check me out @geeknews on Twitter
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Purchase GNC gear from the Ohana Store!
Show Hotline 24/7 1-619-342-7365 or e-mail geeknews@gmail.com

Listener Links:
TPN.tv Official Site of our CES 2011 Content.
NASA Alien Discovery.
Way of the IT Ninja.
Stars Stars and More Stars.
The Web Tells All.

Show Links:
Flash Update for Droid.
Google Chrome Version 8 Beta.
YouTube Ads you can Cancel.
HP Kills Windows Home Server.
Robot Causes Havoc in Denver.
Chevy Volt Gov’t dollars at work.
Xbox 360 case Tossed.
AVG Bricking Windows Machines.
GetGlue review.
Sony Pocket Edition Review.
Stream Any Video on Apple TV.
Fix that Slow Internet.
Congrats Revision3
Glow in the Dark Soap.
Add a Flash to your iPhone.
Tron Motorcycle For Sale.
Woz walks you through Computing history.
BitTorrent based DNS (Radical)
Dumping .com for .me
Hackers moving Servers to China?
The leaking of Black Ops.
Verizon LTE reaching Cap in 32 minutes.
Verizon LTE ridiculous Pricing.
4G Options.
Netflix gonna be next Time Warner?
Shuttle Launch Date Unknown.
NASA Aliens on Earth.
Cassini Wows us.
SOFIA makes first science flight.
Stem Cell Spray to treat Burns.
Loud Commercials coming to end.
Net Neutrality Opinions.
Amazon unplugs Wikileaks.
Native Apps versus Web Apps?
Moscow watching Wikileaks.
Senator Lieberman gets tough on Espionage.
What does Wired and Perez Hilton have in Common?
FBI Story on Nabbing a Spammer King.
Hadron Collider looks into the Big Bang.
Feds Tracking CC use without Judge signed Warrant.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!

GNC-2010-11-30 #630 Back in Paradise

Hope everyone had a great Thanksgiving, things have been a little crazy with trying to help the family back in Michigan with the missing kids (see below article). In amidst the chaos put out two pieces of media for you over the weekend. My presentation from Blogword and the Saturday Morning Tech show which has yet to be posted. I hope that you enjoys tonights show, way to serious in the beginning, but I am really glad to be home. As a bonus, my youngest broke his arm at school today, so I spent 8 hours at the ER with him all is well and he is not happy with his cast.

Please check out our new Sponsor Luxor, they are our first officially announced sponsor for CES 2011. Really excited to have them on-board and will be sharing a lot about their property over the next couple of weeks.

The following Sponsors support GNC your support of them is appreciated!
Try gotomeeting.com, click the try it free button & use promo code: Podcast.
GoDaddy services saves you money, check out my Promo Codes Today.

Subscribe Today: Audio | Video | iTunes | Zune
Download the Show File

Check me out @geeknews on Twitter
Geek News Central Facebook Page
Purchase GNC gear from the Ohana Store!
Show Hotline 24/7 1-619-342-7365 or e-mail geeknews@gmail.com

Listener Links:
Scientist Trick Cells into Switching Identities
Microsoft Messing with WHS.
My Extended Family Tragedy.

Show Links:
Blogworld 2010 Presentation.
Hughes Net to get Upgrade.
Questions on X-37b
Google Shortcode.
Microsoft goes to Supreme Court on Word.
Kinect gets Smart.
New Owner of Sun.
Comcast ignoring Net Neutrality.
Hugh releases a reading collection.
Microsoft to replace your Cable provider?
WHS Bomb Shell.
WHS Ballmer follow up.
Some cool websites and tools.
4 ways to Monitor Flickr.
BitTorrent Streaming Video?
Video Preview coming to Netflix.
Video Ad Click through Study.
Perfect Gift for Dad.
WordPress grows a Million Sites.
Google Earth 6.
Don’t buy that Domain.
Site Seizure Explanation.
Don’t try to help playwrights online or get Sued.
Pirate Bay Crew Guilty Again.
Airplay Hack Coming.
Is Microsoft, Google Apple being Evil?
Paths of Flight.
Calibrate your HDTV.
Do you feel like your walking in Circles?
Bishop Museum going online.
No Google Social in 2010.
Copyright firm Sued.
Nissan Leaf Business Opportunities.
EFF trying to prevent embarrassment.
iPhone Concerns.
Tiffany gets turned away from Supreme Court.
Game Moding trial to go Forward.

Send in your stories to geeknews@gmail.com and be sure to provide a link to your websites!