Tag Archives: Adidas

Bittium Designs Wearables at WTS



Bittium LogoLet’s say that you are a major manufacturer of sportswear and you need an activity tracker to keep up with the market. You’ve no experience in electronics or wearables, so what do you do? If you’re Adidas, you turn to Bittium and get the professionals on the job. Martti, Senior Specialist at Bittium, takes Andrew through the company’s offering.

Finnish firm Bittium are a technology design house, specialising in connectivity solutions, from 4G base stations to mobile phones, IoT and wearables. Bittium will take an idea for a product and develop it to a finished product, including physical design, hardware and software.

Here’s the tracker that Bittium did for Adidas, the MiCoach Smart Run.  It’s a few years old now (2013) but it’s interesting to hear the development story.

Bittium Adidias


Adidas and Monster Join Forces at CES



Adidas logo

Many well-known brands bring exciting new products to market during CES. And sometimes, some of those brands will team up and double the excitement. That’s exactly what happened when Adidas and Monster got together to create a new line of headphones and earbuds.

Nick had a chance to talk to both Johan and Kevin from Adidas. They both gave a breakdown of this new line of listening devices. There’s everything from full over-the-ear headphones to bluetooth-enabled wireless earbuds that link up with the Micoach smart watch from Adidas.

Interview by Nick DiMeo of F5 Live: Refreshing Technology for the TechPodcast Network.

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