AT&T Taking A Shot At Ad-Supported Free Wi-Fi

For the price of watching an ad every 40 minutes, AT&T wants to give you free Wi-Fi (in the Dallas-Fort Worth Int'l Airport...for now)

AT&T is taking a shot at free, ad-supported Wi-Fi for travelers spending time at the Dallas-Fort Worth International Airport.

Gigaom.com reported earlier this month that AT&T will provide free wireless network access starting in September of this year to the nearly 60 million travelers that pass through DFW each year that are willing to suffer a 30-second video ad for every 40 minutes of Wi-Fi usage.

According to Gigaom.com, the specifics of the deal are still a bit sketchy. The type of devices this service will be made available to will likely depend on whether the actual ad can be served to that device – for example, a laptop, smart phone, or tablet.

The question then becomes, as Gigaom.com proposes as well, if this is a successful venture for AT&T, then how could they leverage the strength of their existing Wi-Fi hotspot infrastructure across the country to build out this ad-supported network.

Personally, I would sit through a short ad every 40 minutes for free Wi-Fi. If the only other alternative is paying exorbitant rates to connect my laptop or device to the Internet, I would suffer a lot more advertising than that.

Also, think about this as an opportunity for advertisers – plenty of services and products would do well to reach thousands of people sitting in airport terminals. If managed right and fully scaled, AT&T could generate some significant ad revenue from this.

Image: Airport Terminal Computer from BigStock Photo