AccuWeather is the “go-to” website for when you want to know what the weather is like. At NAB, they introduced the new StoryTeller AlertID Crime App. It is powered by AlertID and allows newsrooms to access important data that they need in order to keep their audiences well informed.
The StoryTeller app lets newsrooms access data from communications between citizens, law enforcement, and both federal and state authorities. Use it to access national sex offender data and alerts and Amber Alerts issued by local law enforcement. It also will give information about missing adult alerts, national weather, earthquake, wildfire, and hazardous materials warnings and alerts.
The idea is that the StoryTeller app will help newsrooms quickly respond to the breaking crime news and to news about dangerous weather alerts. This, in turn, will help them to keep the public well informed. The information in the StoryTeller app is drawn from over 170 types of local crime-related data, covering more than 140 million people.
People can also use the StoryTeller app with social media. It interfaces with Facebook, Twitter, Google+ and Instagram. Soon, it will also connect with Vine. Newsrooms can use the social media function to sort through the information and pre-screen all posts for on-air use. AccuWeather was at booth SL-6819 at NAB 2014.