Podcast Awards Winner Announcement



On Sunday November 9th at 4pm PST / 7pm EST or 1am GMT I will announce the 2008 People’s Choice Podcast Awards Category Winners. This will be a live streamed event from the PodcastAwards.com.

Within the next week we will announce the date for the Awards Ceremony where we will announce the People’s Choice and Best Produced category winners. During the awards ceremony you will get to hear from each of the 22 category winners through a interactive online event.

This years event has run very smoothly, if it had not been from the 46 volunteers from my podcast this event would never have been possible so huge Mahalo to them. I hope that you take the time and check out all of the podcast that were nominated, they all have highly engaged audiences whose host are podcasters that have found the magic to grow significant audiences.

Through our Sponsors support they have allowed us to buy the cool prizes that makes this event different. Literally thousands of dollars in prizes will be given away during the awards ceremony next month.


Did You Notice Something About the GNC Podcast?



In my daily routine, I download a lot of podcasts. I figure it’s part of my job – I podcast, therefore I should listen to other podcasters. For Instance, I am listening to a new cast (for me) called the Geek Rodeo Cast. Geek News Central, SDR News, Totally Cool Tech Podcast, Caffination Podcast, TWIT and many others.

And yes, I listen to my podcast, too (Geekazine). I figure if I cannot get through my own podcast, how would I expect others to? In listening, I can also catch any issues. I just heard another podcast that started, but was only 2 minutes in length, when it should have been 30.

So I was downloading Todd’s podcast today when I noticed it was taking a lot longer. The other shows had completed, so I just figured it was a connection issue. As I always say: The Internet is always as fast as it’s slowest connection.

When I started to listen to the show, I noticed the quality. Now I know that Todd had issues with his mixing board and went to get a new one. But this was different than a new board. Don’t get me wrong – it most likely helped, but what made me notice even more was the fact the show was in 128 Kbps.

For those that don’t know – most podcasts are produced in 64 Kilobits per second, or kbps. Basically, it’s like listening to a talk show on the radio. And for most talk, that is all that’s needed. In comparison, MP3’s are usually at 128 kbps. Audiophiles usually have their music at higher bit rates, like 256 or more. That would be overkill for talk shows.

Hearing Geek News Central in 128 kbps was not only different, it made me open my eyes as to the quality of podcasts. The sound was clearer and made the show sound more professional.

There are downsides, though. The size of the show pretty much doubled. The download time also increased. nonetheless – the pros really outweigh the cons.

Now I haven’t talked with Todd about this. I am not sure if he did this on purpose. But I’ll bet I am not the only one who notices the difference. Makes me think if my shows will sound better at a higher rate.

If it wasn’t planned, I say “Keep it up”. It really makes a difference. If you haven’t heard the show yet, you should really download it and listen. You will be pleasantly surprised.


GNC-2008-11-07 #422 Important Announcements in this Show



Info on the Podcast Awards Winner Announcement also big thanks to the folks at Blue Mics for stepping up with prizes. Check out the latest Round Table at TechPodcasts.com.

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Special Event. Go to this Link fill out info at Top of the Page, then in Local People section put “Todd Cochrane” “Best NewsCaster”” lets see if New Media can beat Old Media!

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Perspective of the Universe #1
Perspective of the Universe Part #2!!!!

Show Notes:
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Gary Vaynerchuk responds to Howard Sterns Social Media Rant



Gary had a great response to some things Howard Stern has to say about social media. For those of you that have been holding back from jumping into new media you should listen to this.

On a side note you all know that I have said since 2004 that the new media evolution will continue to force those in the traditional media space to change or become irrelevant.


Check out Gary’s site today.


Using Social Media in the Election



One thing you have to hand to the Obama campaign they knew how to use Social Media effectively during the campaign. The Republicans can learn some lessons from this and so can some companies.

Many of the things the Obama camp did cost them nothing but one of their staffers time to make sure they were engaged. One instance was the utilization of Ustream.tv

As many of you know I have been using Ustream for the live portion of my podcast and while I draw small crowd in the middle of the night. The Obama team would put a live Ustream Channel at ever speaking event he went to and thousands would tune in.

This is just the tip of  the iceberg, they used blog commenters and bloggers effectively to neutralize negative commentary. With a dedicated group of staffers watching blogs they would pounce on sites almost instantly when someone had a negative thing to say and used blogs to essentially blast the competition.

Very effective use of technology was key. It made the McCain campaign look weaker as they did not use the tools that many people of all ages use today to communicate. The next person to run for president is going to have to get their social media game on.

Oh and what both camps missed, political podcasters could have been running ads as well in their podcast as they could have had a new message each day.


FCC Opens “White Space”



As we had hoped, the FCC has approved opening the “white space” that was being reserved in the TV broadcast spectrum for the last fifty years. It has been a four-year process, and has finally come to the conclusion it should have all along.

This, despite protests from every broadcast entity in the country. So much for big business having all the say. Under the FCC’s plan, white space spectrum will be unlicensed and free — like Wi-Fi — to anybody who wants to use it. In some markets, there’s enough white space to fill a half dozen TV channels.

They have put in place safeguards that should allay any broadcasting fears that currently exist. “Safe zones” where the white space cannot be used, like around entertainment venues or near broadcast points for traditional television broadcasters. Other entities can ask for safe zone treatment from the FCC.

The opening of this broadcast space bodes well for innovation. Right now, devices to use the space are not available, but I expect to see rapid development in this area. Now, if we can just keep big business’ hands off the space, we might get some cost-effective and use-effective growth in the area of wi-fi communications!