This morning I received an email from the folks over at Mogulus announcing their pro-streaming service. When I looked at the price of the Mogulus Pro offering I just about fell out of my chair.
Their prices start at $350.00 a month with only 25gb of bandwidth allowance, plus if you bust your 25gb cap you will be charged $1.50 per gig. Someone over there is smoking crack.
They must think content producers are stupid. I have used a variety of paid streaming services for about 1/3rd the monthly cost they are planning on charging, and have been able to have my own branded player and many of the other options that are offering with this pro-offering.
This is a opportunity for all of those companies that have been streaming live content for years to step up and compete with Mogulus on their pro-offering. I was fully expecting Mogulus or Ustream to come out with pricing that was aggressive, not pricing that is more expensive than many competitors in the space.
They will have to come up with an offering that makes sense. I think in order to get people like me to consider signing up for their pro-service it is going to have to be an offering a monthly price range in the $100-$150 range along with a healthy initial bandwidth offering.
I hope that Ustream.TV does not make the same mistake as Mogulus has made, because it is evident to me that with their pricing scheme they have not targeted content creators like me.