Category Archives: Social Media

Infographic: Facebook vs Google+



I have spent a week on Google Plus (and quite a bit longer on Facebook) and haven’t really formed an opinion yet because most people I know still aren’t on Google Plus.  Until it’s open, and everyone can join, it’s hard to get a real feel for which you like better.  They both have their features, and many of those are very similar.

One indication may be that we have seen an inundation of tools that allow Facebook users to migrate their content over to Google Plus.  Is that an indicator that those on Google Plus prefer it?  Or, is it simply the newness of of Google Plus that is fascinating people?

Until the day that Google Plus opens to the world we will see endless comparisons.  I recently came across one that seems a lot more comprehensive than the others I have browsed through.  The folks over at The Tech Addicts put together an infographic that does a great job of illustrating the features of each service.  View it for yourself below and see what conclusions you can draw from it.


Want To Do Web Video?



The team over at Vitrue have produced a short primer on how to create good looking video content. It’s aimed “marketers” wanting to get into social media, but it has relevance to anyone who wants to produce video. I think it’s a better article than most that I’ve seen in this space as it actually gives recommendations for what to buy, but I’m not a video producer, so I can’t comment on their suggestions.

When preparing to shoot video, Vitrue suggests five areas to think about beforehand.

  • Who is the target audience?
  • Meet with your team and map out content ideas
  • As a team, develop the plan and schedule.
  • It will take twice as long as you think to produce the content.
  • Take your time to record the footage.

Vitrue talks about five important tools needed to deliver good quality video. Read the article to see what they recommend.

  • Camera
  • Lights
  • Sound
  • Editing
  • Exporting for the web

The last topic has a small piece of very useful information if you are new to the video space – encoding settings. They might not be perfect but the ones Vitrue suggest are a good start.


CyanogenMod 7 On The Nook Color



CyanogenMod 7I’ve had my Nook Color for about a month at this point, long enough to develop a real feel for how it integrates into my life.

Keep in mind, the Nook Color is not an iPad and sells for half the price of the cheapest Apple jewell. I’ve already got the latest iPod Touch with dual cameras, so I don’t need or currently want cameras in a tablet device.

The Nook Color shines best as a word-centric consumption device. It takes the Internet and turns it into a very portable book.

To be perfectly honest, the stock Nook Color version of Android is very locked down. Besides being a good reader platform for books and magazines, you can browse the web, do email, do social networking, and run a limited but growing number of apps (mostly paid but a few for free) from the Barnes & Noble Nook Color App Store. The Nook Color stock software experience is nice for what it does, but still rather limited overall. The included stock Android browser does include the ability to run Adobe Flash. The Nook Color has a bright and very clear 7 inch widescreen capacitive glass touch screen along with about 10 hours’ worth of battery life.

What makes the Nook Color a great value at $249 dollars is its ability to boot into other versions of Android FROM the built-in internal Micro-SD chip reader without affecting the built-in Nook Color’s Android operating system.

After experimenting with different bootable Micro-SD card arrangements, the best pre-built Android solution I’ve found so far comes from http://www.rootnookcolor.com, a website that is selling pre-configured versions of Android to give a good overall tablet touch screen experience starting at $39.99 for a pre-configured 4 gigabyte Micro-SD card.

Cutting to the chase, the best version I’ve gotten so far from Root Nook Color.Com is called CyanogenMod 7, also know as Gingerbread. This version offers great battery life (almost as good as the stock Nook Color Andriod at about 7 hours) and even enables undocumented Nook Color features such as its built-in Bluetooth radio. It also comes installed with the full Android Marketplace, enabling the ability to browse, download and install most of the available Android apps, now numbering in the hundreds of thousands. As mentioned above, since it’s running entirely from the Micro-SD card slot, the stock Nook Color Android operating system remains entirely untouched and completely intact. It’s not even necessary to remove the Micro-SD card to boot back into the stock Nook Color operating system since it comes pre-configured with a dual-boot loader.

While it’s possible to play YouTube and other videos along with apps such as Pandora, by far the most use I find myself making of CyanogenMod 7 is as a highly portable news feed consumption device. I am currently compiling a list of Android apps that take the best advantage of the Nook’s 7” display and will report on these apps in future posts.

Overall, the Nook Color opertated with the CyanogenMod 7 version of Android from Root Nook Color.Com offers a genuine Android tablet experience at a bargain basement price with very good overall performance.


Put the Google +1 Button on your Website



If you have a website then you are almost certainly interested in drumming up visitors and generating interest – what’s usually referred to as SEO.  Many sites use buttons on the home page and on individual posts to prompt readers to “like” the article on Facebook, “tweet” it on Twitter, or share it is some other way such as Digg or Reddit.

Now there’s a new player on the viral sharing block – the Google +1 button.  Google announced this several months ago and webmasters have been waiting for the opportunity to add it to their sites.  Given that Google is THE top player in the SEO game, this one has been very highly anticipated because of the potential traffic that may come along with it.

The wait ended yesterday when Google sent out the following email to everyone who signed up for the notification list.

Hi there,

You asked to be notified when the +1 button code was available, and today’s the day!

The +1 button makes it easy for visitors to recommend your pages to friends and contacts exactly when their advice is most useful — on Google search. As a result, you could get more and better qualified site traffic.

You’ll need to add a small snippet of code on the pages where you want a +1 button to appear. Ready to get started?

***CODE INSERTED HERE***

To stay current on updates to the +1 button large and small, please sign up for the Google Publisher Button Announce Group.

If you have questions when adding the code, check out the Google Webmasters Help Center. Thanks for your interest!

Sincerely,
The Google Webmaster Central & +1 button teams

Already I have seen the button popping up on various websites.  This could be a huge traffic boon for many sites, since clicks on the +1 button seem to lead directly to better Google search rankings.


New Infographic – The Demographics of Social Media



The website Advertising Age released a cool new infographic comparing various social media – namely Facebook, MySpace, LinkedIn, and Twitter.  There are some interesting facts revealed here.  For instance the Social Media space is lead by the 35-54 age group, the leading country for Facebook is the US, but the second is Indonesia, the leading country for LinkedIn is also the US, but it’s followed by India, and females outpace males as Twitter users.

While some of this strikes me as common sense (like Twitter being dominated by the 35-54 age group), some of it amazes me (like there are significantly more female users and visitors to Twitter).  For anyone who runs a web site this is pretty good information to have.  It can provide a lot of aim to your marketing and SEO efforts.  For those who don’t run a site it’s still a bit of pretty interesting information to parse over.

demographics of social media


Casio Hybrid GPS Camera



One thing that everybody wants when they take a picture today is to have the camera save the GPS information of where it was taken. Most new cameras have GPS tracking installed, which works great when you are outside. However once you go inside there is no way to keep track of your location by GPS. This is the problem that the Casio Hybrid-GPS Camera attempts to solve. The Casio Hybrid-GPS Camera figures out your last GPS point and then tracks how far you are from it and the direction you are going. Using this equation it can keep track of where you are even inside. It is set up to enable precise positioning with out the lag of other cameras with GPS installed. It also has a world atlas preloaded which can show you pictures of landmarks near by and how far away are they.

The Casio Hybrid GPS Camera has a 10x optical zoom with a 3.0 inch monitor. The auto mode can quickly determine whether its night or day, whether the background is a blue sky or a forest of trees. It also is aware if there are faces in the frame. It optimizes every setting need to take a great picture simultaneously. There is also a setting which allows you to capture panoramic images simply by keeping the shutter button pressed. The camera runs around $349.99 and was a CES Innovation Award Winner

Interview by Tom Newman of The Fogview Podcast.

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Mobeo iMovee Brings Mobile TV to Smart Phones & Tablets



iMovee Mobeo (www.i-movee.com/mobeo1.html) brings mobile TV to smart phones and tablets. iMovee Corporation launches the entire range of Mobile TV products including SKY TV (USB Dongle), Mobidik (WiFi Dongle for Iphone, Ipod, Blackberry, PC, MAC etc), Telly MOBO (7″/9″ Portable DVD & TV), Touch Telly Series (Media Player & Portable TV 4.3″ ,4.7″, 7″), Telly NAV (portable Navigation Device with ATSC MH) and CAR Telly (Automotive Set top box). iMovee is also launching various ATSC MH & T DMB modules for manufacturers to readily integrate to their consumer devices and thus reducing the time to market.

Interview by Andy McCaskey of Slash Dot Review News and RV News Network — RVNN.TV

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Smartphones As The New Facebook



Facebook hit critical mass and managed to move into the mainstream and is now sucking in mass numbers of new users. Much of the value of a many goods and services revolves around mass adoption – it becomes beneificial for people to use Facebook simply because so many friends and family are already on it.

We keep hearing statistics about smartphone adoption rates. No doubt about it, smartphones are increasingly popular devices and are quickly moving into the mainstream.

How does this translate into the real world?

I came across a guy a few days ago that had recently gotten an iPhone 4.0 specifically so he could do Facetime chats with his brother. This guy was in his 50’s and had never owned a computer or dealt with the Internet in any way. I was surprised at how well he had learned to run his phone. He was clearly thrilled with the smartphone and what it was capable of. Even though this fellow had somehow managed to resist getting a computer and the Internet, the smartphone managed to pull him in. Furthermore, this guy was using a lot of data above and beyond WiFi and Facetime. Even as a novice user, he had already purchased a few iphone apps. Additionally he expressed a lot of interest when I was describing Audible.Com audio books.

There’s a segment of the population I run into personally that doesn’t like the idea of or see the need for or perceive any benefit from paying for mobile data connections. These are the people that are hanging onto more basic phone models. I suspect that these same people likely resisted the idea of getting a cell phone in the first place – in other words, they are late adopters when it comes to cell phone technologies and services.

We are now entering the phase of smartphone adoption of where mass numbers of people will get smartphones simply because everyone else has them. I believe smartphones are poised to outstrip even a service like Facebook with the total number of smartphone users.

These new smartphone users are likely to use mass amounts of data. Cell phone companies wanted people to have data plans because of the extra revenue from larger data-enabled bills – now they’d better be prepared to deliver on the promise.


Extreme Social Networking



Want to Facebook on Mount Everest? Maybe Foursquare at the Antarctic? Twitter from 50,000 leagues under the sea?

Wherever we go, we will be able to connect and communicate.

The most recent news – Mount Everest gets an Ncell  tower so you have signal on your climb up. It makes sense – if you get in trouble, you can contact someone to get you. I am guessing Ncell will have a special rental plan for your journey up and down.

It’s not the first time we’ve heard of a connection in an extreme place. Remember Parker Liautaud? The 15 year old who was the first to foursquare the North Pole? He used social media to record his journey. YouTube, Twitter and of course, Foursquare.

It’s a long cry from the days of Gilligan’s Island. No longer will the crew be able to worry about contacting the authorities. Just pull out a cell phone and dial 911.

How many have connected to the Airplane’s WiFi? Tweeting from 35,000 feet is not the mile high club, but it is pretty cool. At least you can watch some Netflix during the flight if you have to suffer through “Confessions of a Shopaholic” again.

Back in CES 2009, we interviewed Spot GPS – a device for extreme travelers to be located if something happens. Not exactly something you will be able to tweet with, but if you are suffering in an extreme situation, you won’t have to be like Aron Ralston and cut off your arm with a Swiss Army Knife to survive.

Even on extreme road trips, you can stay connected. Ford’s SYNC system allows you to jump in a Ford Fiesta and you can have the car tweet your whole trip.

So with all these new places to connect, it begs the question – when will we be able to connect on the Moon? Mars? Maybe just at Grandma’s house?


The Long Tail



In the world of blogging, podcasting and social networking, much has been said about the so-called “long tail.” The concept of the “long tail” revolves around the idea that available content living on the Internet gets a lot of extra audience over a long period of time, as opposed to traditional print and broadcast content which has a much more limited lifespan.

As services such as Netflix gain popularity, yet another form of content is experiencing the benefits of the long tail – movies and TV shows that are available for long-term streaming. An excellent example of how the “long tail” benefits movies in particular are obscure documentaries that in the old pre-streaming days would have a limited initial audience and then end up on a shelf somewhere or be sold in consumer video release one at a time.

Now more obscure movies and TV shows that had a limited lifespan and limited impact are able to take a new lease-on life that used to simply not exist.

I am particularly enjoying streaming documentaries on Netflix. There are some real gems out there. One documentary I really enjoyed in particular that I’d never heard of before I found it on Netflix is called “Cowboy Del Amor.” It’s about a Texas matchmaker who specializes in matching up American men with Mexican women. If you haven’t seen this gem, I highly recommend it. “Cowboy Del Amor” is but one example of movies that have a very limited promotion budgets and therefore are unable to make much of a publicity splash when they are released, yet they can be absolutely fantastic movies to not only watch yourself but to share later with friends and family.

I dropped my Dish Network account in July 2010 and have not looked back. Streaming videos via services such as Netflix forces me to take a much more active role in selecting something good to watch. Having literally tens of thousands of movies and videos available for instant streaming on demand is a far superior way to find and consume commercial content.