While some people have suggested that podcasting is a dying art, the data indicates an entirely different reality. Apple announced on Monday, July 22, 2013, that there have been more than 1 billion podcast subscriptions through the iTunes store. Thats a big number!
If you visit the iTunes store today, and visit the part about podcasts, you will see the image that accompanies this blog. It is part of Apple’s special promotion to commemorate the 1 billion podcast subscriptions.
The data from Apple notes that the 1 billion subscriptions are spread over 250,000 unique podcasts. The podcasts are in over 100 languages. More than 8 million episodes have been published in the iTunes store (so far).
Those 1 billion podcast subscriptions do not necessarily equate to the same amount of “listens”. Many people, myself included, have fallen behind on listening to the podcasts that they have subscribed to. Personally, I have more podcast episodes that are sitting in my iTunes, waiting for me to get around to listening to them, than is reasonable. My intent is to get to them all, eventually!