Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks


Draft 2009 24hr Podcast Schedule!

Posted by geeknews at 12:54 AM on December 7, 2009

Folks this is the rough draft and I am sure some times are going to change somewhat over the next couple of days. I also have some more participants to add. We have plenty of time slots for the middle of the night on the 13th please consider participating.

As a reminder this is a charity event to raise money for Ronald Mcdonald House Charities Donate Today. 100% of all Donations will go to this charity on December 21st 2009





Announcing the 3rd Annual 24hr Podcast!

Posted by geeknews at 2:01 AM on November 28, 2009

24hrThe third annual 24hr podcast is slated for Saturday Dec 12th starting at 11am EST. It is a charity event to raise money for Ronald McDonald House.  You can follow them on Twitter @rmhc When my father was killed in an Automobile Accident several years ago my niece was with him. Her injuries resulted in long-term Intensive care. Without the Ronald McDonald House in Indianapolis, Indiana my sister and her husband would have incurred huge financial cost to stay in hotels in the local community. Ronald McDonald house was there to help.

My family is grateful to the Ronald McDonald House Charities, and I look forward to sending them a big fat check.  We have raised thousands of dollars in previous years to select charities as part of my annual 24hr podcast.  I encourage you to donate this year as well.

This year during the 24hr Podcast we will have a special event and that will be the 2009 People’s Choice Podcast Awards Ceremony. I figure it’s a great way to kill two birds with one stone.

S1If you want to appear on the 24hr Podcast I encourage you to send me an email @ geeknews@gmail.com, topics I cover with a variety of guest during the 24 hr event include. Podcasting, Science, Technology, Social Media and any other topic that I think will be of appeal to my listening base. This event has been well followed in years past and I look forward to another successful event.

Guest will be able to appear live this year on our newly configured video conferencing system, which install was finalized today.  This will make for a much more dynamic event. Audio conferencing will be provided once again by the good folks at TalkShoe.com

Why I walked away from “TWO” 4 Figure Twitter Ad Deals

Posted by geeknews at 5:54 PM on November 26, 2009

twitter-advertisingI’ll be honest it was very difficult to walk away from two separate Twitter advertising deals that would have netted me over $10,000 over the Thanksgiving holiday. I am sure many people will tell me that I am nuts to have walked away from that kind of money. The companies involved were both great companies, and the products I would have been pitching would have lined up well with my twitter followers. The more I thought about it though the more I scratched my head and here is what went into my thought process.

My Audio Podcast audience has grown dramatically and is now north of 150,000 unique listeners per episode. That audience is used to hearing advertising in the show, and I can take the time during the show to talk about the products and services offered. The main advertisers for my show have stayed with me for nearly five years.  Now if you compare this to my 5000 followers on twitter the delta between the two audiences numbers is significant. Yet I was being offered nearly $2.00 a twitter follower which is simply an amazing amount of money across both deals to simply tweet about some products and services on sale over the Thanksgiving holiday.

What puzzled me is that they wanted to advertise on my twitter account  with 5000 followers yet had no interest in my 150,000  dedicated listeners via my podcast?  Lets break it down via Twitter each company was willing to pay $1000.00 per 1000 followers. On my podcast they could have reached 1000 listeners at our lowest advertising rates for $20.00  at our highest advertising rates of $65.00 per 1000 listeners it would have been a  bargain.

On my Podcast I could have given the companies a full 2-3 minutes of promotion and relationship building versus some  140 character messages over 5 days.  What campaign would have gained higher ROI?  Well let me talk about what I know. Today I know that 93% of my podcast audience of 150k listener listen to “97%” of my 75 minute program twice a week. I know that 60% + of my listeners annual salary is greater than $80,000 a year and that 70% an greater spend more than $5000.00 per year online. I could have stats them to death, broken down demographics, married versus single, and a host of other standard metrics and some not so standard via our podcast statistics service.

Now lets look at Twitter I probably miss about 95% of the tweets of people I follow, so what was their goal SEO or actually reaching my followers? I have no idea of the actual demographics or my twitter followers, I have no idea how many read my post, I have no idea if they are even using twitter anymore.  What that equates to me is a lot of risk for the companies that wanted to advertise and likely very little ROI.

So with rock solid podcast stats why would companies not advertise in my podcast verses to my twitter follow list? You would think that after 5 years of having the same advertisers on my show, and across our network of podcasters that other companies would have woken up by now and figured out that they know something that they don’t!  I have a challenge to some campaign manager out there, I would love to go head to head in a CPM campaign where we pitted Podcast versus Twitter pushing the same product. If I was allowed to deploy the campaign the way I wanted I would predict that a podcast campaign would have ROI 25-50x higher than what could ever be obtained in a twitter campaign.

So why did I walk away from 10 grand? It’s pretty simply if you have been following my show and this article. First my followers trust me and they expect me to provide info in my Twitter feed that is relevant to what I do. In my podcast they come for the same reason but they also know I have bills to pay. The difference is in my podcast they trust the products I put in front of them of which have been vetted by me in advance.  When I endorse a product and sponsor in my show it is because I have a relationship with the vendor. On a twitter campaign, there is no vetting of products, there is no time to develop a relationship with the company. The twitter campaign would have rang hollow to my followers as there was no time to build  a (Vendor+Host+Audience) relationship.

It is way overdue for advertisers to wake up and figure out that there is a better way to get ROI from a social advertising campaign. If advertisers want to know how we deliver the goods and put companies messages in front of 10′s of millions of listeners and viewers each month they can reach out to me over at RawVoice. My team will show them how we can drive sales and life long customers. We build relationships and no twitter, print, tv or radio campaign will “EVER” do that.

Meanwhile I wish the companies luck over the Thanksgiving holiday, and if my analysis is correct and the twitter campaign did not deliver what you expected maybe the same media buyers will reach out and we can do something really cool down the road.

Note: While I am sure many of you will be asking me who the companies are, I assure you I will never disclose that privately or publicly as I would love to do some deals with these companies in the future on a much bigger scale and show them what can be accomplished through advertising in podcasts.

Todd Cochrane

Mic Boom Showdown!

Posted by geeknews at 1:07 PM on November 14, 2009

Screen shot 2009-11-14 at 10.12.12 AMOver the past couple of years I have had major challenges with the Boom Mic that I use for my Podcast. Up until last week, I used a Boom Mic from the O.C. White Company.

While the boom mic from O.C. White served it’s purpose when I hung my “Mouse” from Blue Microphones on it the Mic Boom had a heck of a time staying in place even though the Mic and accessories only weighed 3lbs. The O.C. White boom drove me simply crazy as it was always settling plus the boom mic bolt did not allow me to secure the mic in a specific position it was like I had to balance the mic to get it into the proper position .

My solution has been to switch to a Heil PL-2T, this Mic boom is night and day difference. It holds my Mic in an absolute fixed position and the boom does not settle over the course of a 90 minute show. Not only that they have hidden the tension springs inside the boom which gives it a cleaner look.

The true test is to see how it fairs a year from now we will see if it has the same stability even if it does loose some stability over the course of a couple of years I will be very happy to buy a new one based on what I have experienced so far.

Hands down the Heil PL-2t is a winner over the Boom Mic from O.C. White.

Update: 8-14-10 The Heil PL-2T continues to perform unlike any Mic Boom I have owned in the past. I have used a variety of Microphones with the PL-2T and so far the stability, and ability to keep the mic in the location I want it to be has been perfect. Worth every penny and then some!

Tech Podcast Round Table This Saturday

Posted by todd at 2:24 AM on October 26, 2006


Announcing a Tech Podcast Round Table
Saturday October 28th
1:30 PM Pacific, 4:30 Eastern

Our Lineup is not a 100% complete but we will be Covering TalkShoe Pamela, Google Coop along with covering other Technical Topics

Important Changes Below

To attend the event this coming Saturday follow the instructions below, please be aware that Windows is required for the Interactive Presentation using GotoMeeting, we encourage all Mac users to tune into TalkShoe for Audio, and submit questions via the TalkShoe Chat.

# 1st – 15 min. before event starts, click this the link listed in the e-mail or click here and let the GoToMeeting software install. The actual meeting code is 605-156-082

# 2nd – Important Notice:  We are now using a service called TalkShoe and we hope that you will join us on Talkshoe, as this will be our primary Audio connection method. Show up about 15 minutes early download and install the Talkshoe client. You can Skype In or connect to TalkShoe via dial up. This is the Link to TalkShoe

# 3rd – At a last resort you can join our live Skypecast as well! Bt we prefer that you connect via TalkShoe

GotoMeeting is the way we will be doing the online presentation so you will want to run GotoMeeting in the Foreground!

Dave Winer reminds us of the history of RSS with Enclosures and Podcasting

Posted by geeknews at 11:18 AM on December 1, 2005

Some of you love Dave, some of you hate Dave but I will tell you one thing he at least does not sugar coat stuff. I like that in a person, because when people always sugar coat a discussion and play politically correct or suck up to someone just because they think that is the only way to get their attention. Say what you want to say but you always know exactly what his position is. [Scripting News]

GNC-2005-11-1 #113

Posted by geeknews at 2:28 AM on November 1, 2005

First of the month so as always we ask you a single time each month to vote for the Geek News Central over at Podcast Alley Click to Vote Here!

Are you coming to the Podcast Academy? The agenda is set and looks to be very informative. If you have some video skills I need someone to do a little project I will make you famous. geeknews@gmail.com Podcaster News set to Launch Nov 11th

Sponsor: Save Money with all our GoDaddy Codes see our Promo Code Page


Listener Links:
DRM Crippled CD
PQDVD Video Ripper
Firefox Popups
SpywareInfo.org

Show Comments:

Plug Madness

Google and OpenOffice.org
Apple 1 Million Videos
GPS
Smash an iPod?
Rip your DVD for your iPod Video!
Mac Update
OPML Validator
Dell Earnings Lower
Bandwidth Mergers
TiVo to iPod Video!
The Internet and Future of TV
Sony is EVIL!
SBC, Google must Pay a Toll!
NBC Nightly News to be Published Online!
SpySweeper!
Telecommuters Double Taxed!
BBC Annotable Audio Project!
Robin Good Hot Picks!

You’ve got to check out GoToMeeting. Why? Because you can hold meetings right over the Net — from anywhere. Plus, you can hold all the meetings you want for one flat rate. Try it free for 30 days. No, you don’t need a credit card to get started. Just visit gotomeeting.com/techroundtable. That’s gotomeeting.com/techroundtable to get your free trial now.

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GNC-2005-10-28 #112

Posted by geeknews at 12:01 AM on October 28, 2005

Little ranting and raving tonight. Stats we have stats what kind of podcaster thinks their is a big mystery with their show stats. You tune into this show and get the whole story, no secrets here we tell you the whole truth and nothing but the truth. Yes I have some comments tonight and I am going to dispel some comments I have been hearing on other shows!

Sponsor: Save Money with all our GoDaddy Codes see our Promo Code Page


Viewer Links:
Firefox Popups got your Down?
Spyware Resource Article
Sweden and Hong Kong P2P Convictions
-HomeNetworkHelp Spyware Video Tutorials!
www.peacefulturtles.com
www.auroraphotos.com

Show Links:
Mars up close and Personal Saturday!
DNS Security Concerns
Gates BBS Interview
Television and iPod Video Analysis!
Upgrade that 5G to 6G!
Typepad Issues
Nasa World Wind!
RFID a threat to Privacy or not?
Yahoo Save to my Web!
John Batelle
Print Photos from Flickr!
Doc Searls Yahoo Blog Post Ads!
Mask?
Anti-Spyware Recommendations
TV Networks Change is good!
The Geek!
Link Love Christina and her Video Podcast!
Forbes is Clueless!
ROKR was Motorola Dumb or What!
RSS Top 55 Robin Good!
GPS Escapades

You’ve got to check out GoToMeeting. Why? Because you can hold meetings right over the Net — from anywhere. Plus, you can hold all the meetings you want for one flat rate. Try it free for 30 days. No, you don’t need a credit card to get started. Just visit gotomeeting.com/techroundtable. That’s gotomeeting.com/techroundtable to get your free trial now.

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Podcaster News Pre-Launch Sneak Peak!

Posted by geeknews at 6:28 PM on October 22, 2005

The Podcaster News Network Pre-Launch Sneak Peak starts on November 7th those that have asked for a pre-launch look will be getting invitations to the event shortly! [PCN]

GNC-2005-10-18 #109

Posted by geeknews at 1:42 AM on October 18, 2005

Well this is as close as we get to our one year anniversary, some reflections and my concerns on were podcasting is headed and some long tail issues surrounding bandwidth and being able to afford the continued growth rate of shows. Talk about some of the plans for Podcast Expo and the Podcast Awards. I have a great lineup of stimulating content for you to sink your teeth into.

Sponsor: Save Money with all our GoDaddy Codes see our Promo Code Page


Listener Provided Links
www.fluctu8.com
Pez MP3 Player
List of Web based Applications!
www.adgenta.com
LaunchBar for Mac
JobRoots
FreeMarker
PongPong

Show Links
State of Blogsphere
Laser Printer Finger Print!
Virtual WiFi ;)
Inform! Firefox Support Sucks :(
Weblogs.com Ping Rollover!
Beyond MonoCulture
Norway Microsoft Train Wreck!
Weblogs Inc Google Adsense review!
Google Updates Privacy Policy!
TV Paradigm Shift!
Podcast why Weblogs Inc sold to AOL!
Media Advertising on Blogs!
TechDirt InfoAdvisor
Spyware what you need to know!
Windows Media Player 11 Screenshot!
Podcast Academy Schedule!
China Homes
Chris Pirillo top 10 Blogspot Suggestions :)
Robin Good New Media Picks!

You’ve got to check out GoToMeeting. Why? Because you can hold meetings right over the Net — from anywhere. Plus, you can hold all the meetings you want for one flat rate. Try it free for 30 days. No, you don’t need a credit card to get started. Just visit gotomeeting.com/techroundtable. That’s gotomeeting.com/techroundtable to get your free trial now.

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