PressReader: All Your Favorite Newspapers in One Application

PressReader PressReader brings over two thousand three hundred daily newspapers into one application. It has a direct relationship with all the newspapers that are available through its application. At first it was hard to get the newspapers to agree to the model. However once they saw how well it worked they were more than happy to participate. Most of the newspapers appear in the app before they are delivered. Unlike many newspaper’s websites, the PressReader shows the actual newspaper including the ads. PressReader is a default application on many devices. Some of the newspapers included in the PressReader application are the New York Times, LeMonde and many more. PressReader is available on every mobile operating system including iOS, Android, Windows and Blackberry. It does work on older devices however there are more features available the newer the device is. PressReader is optimized for the device it is on.

PressReader will translate newspapers into your language. You can have the newspaper read to you. PressReader will go into text only mode. You can search for keywords through all the newspapers and you can also create your own personal clipping service. You can purchase a single newspaper for ninety-nine cents each. A full subscription to PressReader is twenty-nine ninety-five a month.

Interview by Andy McCaskey of SDR News and RV News Net. and by Jamie Davies of the MedicCast and the Health Tech Weekly

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New Media Expo University Offers Scholarship

The folks over at New Media Expo are offering a scholarship to the New Media Expo University to up and coming content creators.  This is a great opportunity for someone just starting out podcasting, blogging & web streaming that may not have the financial means to get to New Media Expo this coming January in Las Vegas.

I have been asked to judge the entries that are being submitted in the podcasting category. While I will not be commenting on the process to pick the winners, please review the guidelines laid out on the site to apply. I look forward to reviewing the entries submitted.

New Media Expo needs to be commended in stepping up to the plate like this, it shows their support for the podcasting space and their commitment to the podcasting community.

What is the Future of Television

New Tek At the NAB show New Tek had a panel Broadcast Minds: The Future of Television with Leo Laporte of TWIT.TV,  Kevin Pollak, Award winning Actor and Comedian, Jeff Jacobs, Vice President, Production Planning, Strategic Initiatives & Business Operations of the MTV Music Group,  Bill Chapman, Vice President of Creative Development/Emerging Technologies of Turner Studios and Jeff Hawley, Director, Customer Experience Group. Yamaha Corporation of America. They discussed the future of television and media, if you are interested in media and where it is going you need to watch it. Among the areas they discussed are:

  • The importance of live streaming as an event.
  • People need to feel like they are a part of a community.
  • Engaging the viewer on the various platforms they are on.
  • Creative people are only limited by their own imagination.
  • Creativity drives technology and vice a versa.
  • Anyone can build an on-demand library of content.
  • The ability to store and send big data is a major cost concern.
  • Social Media has become an integral part of the whole process from creation to distribution.

This should only be the start of this dialog and it needs to continue both online and off.

Independence USA Reality Show

Do world events have you rattled? Ever thought of learning to live off the grid?

Follow Frank Belcastro as he attempts to drag his family (sometimes kicking and screaming) toward his goal of being able to live completely on their own, off the grid.

“Independence USA” premieres on January 18, 2012 exclusively on GBTV.Com, Glenn Beck’s new streaming Internet-based television network. “Independence USA” is produced by GBTV and The WorkShop, L.L.C. whose team has produced shows for History, ESPN, ESPN Classic, Animal Planet, HGTV, trutv, Travel Channel, Lifetime, Discovery Channel, TLC, The Golf Channel, and Broadcast Syndication. The show will air weekly on Wednesdays.

The “Independence USA” trailer has hit reality show written all over it. In my opinion this is going to be a real game-changer for the concept of streaming video and new media. This is the first professional-quality TV series aimed at a mainstream reality TV audience produced exclusively for an Internet-based television network. Though networks have played around for years with streaming re-purposed television shows and movies, this is the first time a network is being built from the ground up, one module at a time to create a pay TV network for exclusive distribution on the Internet.

Will people subscribe to an Internet-only high definition TV network? The answer is, yes they absolutely will subscribe provided that the content is there. It’s highly likely that the addition of the “Independence USA” reality TV series will get many people over the hump and cause them to pay.

People already in the new media/streaming media space should welcome GBTV, because it is going to be a game-changer. It’s success will likely cause a bit of a land rush towards streaming. Devices such as the Roku are in a great position to reap those land rush benefits. The presence of professional level TV networks on the Roku will potentially have a bit of a “halo effect” for existing new media creators.

The Master Switch

Once in a while, a book comes along that contains ground-breaking insights.  Such is the case with a book I’ve listened to over the past couple of days, the Audible audio book version of ‘The Master Switch: The Rise and Fall of Information Empires” by author Tim Wu.

“The Master Switch” is a compelling look into the history of major information industries such as the telegraph, the telephone, commercial broadcast radio, the commercial movie business, and commercial broadcast television. The book points out an identifiable, slowly-repeating cycle obviated by the fact that these industries were able to gain and hold monopoly status. Each in turn became quite adept at retarding disruptive technological innovations that threatened their respective business models.

Today we take an open Internet for granted, but these same and other forces are looking to take over control of the Internet and turn it into a closed, much more tightly-controlled system.

The book is extremely well written and well researched. The Audible audio book narrator Marc Vietor brings the book to life in a wonderful way.

Mr. Wu does a fantastic job of laying out the often-fascinating histories of companies such as Western Union, AT&T, NBC, etc. As consumers, we think we know these companies through their consumer advertising. The real history of these companies is often quite different and very eye opening.

If you enjoy stories about technology and business, you will almost certainly enjoy “The Master Switch” by Tim Wu.

NHK World TV iPod App

Like millions of others, I’ve been glued to news sources to get as much current information as I can about the ongoing disasters in Japan following the massive earthquake, tsunami and ongoing nuclear plant disasters. This has to be the biggest natural disaster that has occurred in my lifetime.

In pre-Internet days, we had to rely on newspapers and television for news. Those forms of information have their problems. This is the Internet age. I want current information directly from the source NOW, not later. I want current information of my choice, not what news agencies that aren’t directly on the scene think is or is not important for me to know. If I want 24/7 disaster coverage, in the Internet age that becomes possible, allowing me to completely bypass limited conventional coverage.

It took a while for me to find, but there’s an iPhone/iPod/iPad/iOS app from Japan’s NHK called NHK World TV Live. The app is free. Once the app is installed, it operates very simply. You simply open the app and the live video directly from Japan’s NHK World news service immediately begins streaming. Search iTunes for NHK World TV Live.

The service has an English translator that talks over the lowered volume of the original Japanese broadcasts. The English translators aren’t slick and you can hear them become a bit confused from time to time.

There’s also an app from the Al jazeera TV English news network that operates live out of Doha, Qatar. Al jazeera TV English is highly produced from a beautiful state-of-the-art studio. The on-air newsreaders seem to be British nationals. Though Al jazeera gives more news from the Arab world than the typical American is used to, they do a pretty good job of covering international news, including the situation in Japan. Search iTunes for Al jazeera English Live.

Savvy TV news agencies in today’s world have to make themselves available if they want to continue to be relevant. News agencies such as the BBC, CBC, CNN, Fox, etc. seem to be dragging their feet regarding available-to-anyone-anywhere 24/7 Internet TV broadcasting. I believe they are already losing world market share.

 

Media Buyers Ignoring New Media!

Over the past five years I have been down in the trenches working like a dog to monetize new media content. While I have had significant success with a number of companies, every month I leave 10’s of millions of new media impressions on the table unsold. This is not from a lack of trying that is for sure, but one thing that continues to haunt new media, is that most of the companies spending money in the digital advertising space aka the media buyers are ignoring opportunities to reach audience that have largely shifted away from mainstream content.

In reality if the media buyers that were selling to Radio and Television were allowed to sell into the digital new media space all of 10’s of millions of inventory not sold each month would be sold out for the next couple of years. While Digital buyers have claimed us, they don’t understand how to execute buys that are more closer to TV and Radio deals.

If I take our gaming category over at Blubrry.com, there are 336 shows that are reaching several million hard-core gaming consumers each month. Yet when we reach out to companies that would be a sure fit for that category, they seem to not have an interest in those shows, yet they will not flinch at buying an ad in a print magazine, that they will spend a small fortune on.  But when you propose a reasonably priced ad deal, that would run 90 days and guarantee reaching those several million hard core gaming consumers they refuse to break out the check book.

When media buyers do bring and ad deal to us, they want to spend generally less than $10k and want us to deliver a $100k worth of inventory. While we do get a higher CPM than what they are paying for at YouTube, I am also guaranteeing that we will be hitting 100% of the exact audience they want to reach.

Frankly I don’t yet fully get it. I think most media buyers have a stack of insertion orders that they just re-date quarter after quarter, year after year and they simply tweak the dollar spends.  I think most media buyers which are typically younger are scared to try something new or present something to their managers that their managers don’t understand.  On a recent ad buy that we executed for a new client, the media buyers, manager told me they were blown away by the response they were getting and could not understand how we were able to deliver the ROI that we were delivering and said something else must have influenced the response.

If I had a crystal ball I sure would like to know how long it is before digital media buyers start putting a small portion of their budgets on new media and give this largely untapped advertising space a try. Frankly I would have thought with the economy, their would have been some significant pressure to spend ad dollars more wisely.  Honestly I think part of it is that most of the media buyers are so overworked that re-dating the insertion orders is safe and lot less work and so long as the clients are happy, most media buyers are with a company less than 2 years and the media buyers want to get their time in without taking any risk and move on to the next job.

So if you have a crystal ball, when will the media buyers stop ignoring new media. If you are a new media buyer and want to talk to me about the 6500 new media creators I represent at RawVoice drop me a line and let’s talk. After all as Om Malik says it’s not really new media it’s new consumption and we have been delivering it by the tanker load for the past five years and it’s reaching millions.

Custom Apps

The smartphone’s in many consumer hands today are as powerful as the desktop computers we were using five years ago. They may be as powerful from a hardware standpoint, yet the smaller interface demands different methods of interaction. The smaller interface also places different demands on the software that runs on it.

Smartphone software apps typically need to be smaller and very narrowly focused in order to be maximally useful. Smartphones have turned out to be convergence devices, with the functionality of traditional desktop and laptop computers concentrated into a handheld phone.

The best smartphone apps tend to be apps that present a finely honed slice of functionality.

Many podcasters are coming up with their own smartphone apps. One I recently installed is called “Survive!” for Android. It is an Android app for “The Survival Podcast” available at http://www.thesurvivalpodcast.com, hosted by Jack Spirko. It’s a great example of simple, functional design that places the web presence of The Survival Podcast in a neat little Android app package.

“Survive!” has a simple home screen that simply lists Survival Podcast Episodes, Videos (YouTube), Twitter, a link to the main website, and recent website forum posts. The single configuration option decides whether or not to download new Survival Podcast episodes automatically or not.

The inclusion of both Twitter and recent forum posts is a great way for the community that Survival Podcast host Jack Spirko has built up around the podcast and it’s website to keep up to date with the latest posts. Additionally the app includes instant access to all of the latest audio and video media.

“Survive!” is an excellent example of a well-crafted smartphone app that presents all of the main podcast and web-based elements in a simple, extremely easy-to-use package. “Survive!” can be found in the Android Marketplace by searching the term “survival podcast.”

ProMed Network Programs Available on Roku

Las Vegas, NV (PRWEB) July 29, 2010

ProMed Network shows are now available and easily accessible on the over-the-top box Roku, helping consumers and health care professionals find the latest and most comprehensive medical information directly on their televisions.

ProMed is a digital media destination on which medical and health programming producers share their shows with other medical professionals, students in the health care fields and members of the public interested in health-related programming. With Roku, ProMed enables health and wellness audiences to broaden their consumption options and content owners and publishers to reach a large and growing audience of digital media consumers.

“The members of the ProMed Network are very excited to expand our reach to the Roku platform,” said Jamie Davis, ProMed general manager. “We believe the future of web programming is in the living rooms and family entertainment areas of our viewers. ProMed plans to be there to share our knowledge with the world.”

ProMed was launched with 11 programs nearly two years ago and has expanded to 30 programs. Several other shows are expected to be added throughout the next few months. Topics include nursing, emergency medicine, primary care, pediatrics, psychology, neurology and disease and disaster awareness. Each show listed in the community is either produced by a medical professional or has been determined to represent peer reviewed or medically relevant information.

“Our producers are among the most popular shows in their categories in directories such as iTunes and we often have nine or 10 shows in the top 20 medical programs listed,” Davis said. “Clearly our listeners and viewers continue to come back for more. The programs on the network really do represent the best of the best.”

ProMed, powered by the RawVoice Generator platform, joins the Tech Podcasts Network and Blubrry podcast communities in providing content creators the ability to be seen and heard on television. The digital media communities are properties of RawVoice, a base for media sharing, discovery, publishing, hosting, measurement and monetization for a vast group of content creators and networks.

RawVoice delivers mass content through multiple platforms; the RawVoice media statistics system offers unsurpassed insights into user consumption: tracking audiences, listener-base demographics and geographical data with worldwide mapping – all delivered via web-based interfaces, custom reports and daily e-mail summaries.

Contact Davis at press@promednetwork.com.

About RawVoice Inc.:
RawVoice offers new media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

Brands:
RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin, TechPodcasts.com, Blubrry.com, TravelCastNetwork.com, ProMedNetwork.com, Podcasternews.com

Waxing Nostalgic

The year was 2005. The month was November. The setting was the Ontario Convention Center in Ontario, California. The event was the first podcast media expo. The phenomenon of podcasting, brought to life by Adam Curry and Dave Winer, was a bit over a year old. At least a couple of thousand podcasters as well as many podcast listeners showed up from around the world to meet each other face to face for the fist time.

Looking back in my own mind and the minds of many others who attended, it was as if there was a special magic that happened at Ontario. This first event brought a bunch of strangers together, yet it had the happy feel of a family reunion. Soon enough it would be over and time for us all to go our separate ways.

The Ontario Convention Center turned out to work especially well for in-person social networking for people who were heavily involved in this brand new form of social media. It was very easy to identify other attendees because of the convention badges. Most people were staying in the nearby hotels, particularly at the Marriot across the street from the Ontario Convention Center. People ended up milling back and forth between the convention center and the Marriot. Many people ended up meeting each other and striking up conversations at random as they accidentally met each other while walking around or just hanging out.

I was always up front about the reason I attended these podcast expos. I was there to meet people and hang out with podcaster friends. I did not sign up for or pay money to attend any of the expo’s sessions. I was there to socialize. I don’t believe I was the only podcaster who thought this way. From a social standpoint, the podcast expos held in Ontario were a tremendous success. Sadly, from an expo-promoting business standpoint, perhaps they weren’t so successful.

There would be a total of three of these expos held at the Ontario Convention Center before the gathering was moved to the Las Vegas Convention Center in Las Vegas, Nevada starting in 2008. The 2008 expo ended up being sort of lost in the middle of a mega-building probably most well known for housing the annual (and gargantuan) Consumer Electronics Show every January.

With literally thousands of Las Vegas tourists, combined with other conventions going on at the same time, meeting and socializing with the reduced number of podcasters that did make the effort to show up in Las Vegas in 2008 and later in 2009 became difficult. Gone were the happy accidental meetings. Pretty much gone was the accidental social networking aspect that had happened every year at the convention center in Ontario.

Those three magical expos at the Ontario Convention Center will never be repeated. Many of those early podcasters have moved on to other interests, as well as many of the early podcast listeners that also made a point of showing up. The social aspect of podcasting has seemed to wane a bit as larger commercial and educational organizations expanded into the space.

Podcasting is alive and well in 2010, and is taking its place in this new and continually evolving world of Internet-distributed digital media production and distribution. There are more podcasts available for download than ever before. Priorities change, and people move on.

Those first three podcast expos at Ontario, California were exceptional social networking events where many exceptional friendships were formed.