Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks

RawVoice Posts 31 Percent Gain in Quarter 2

Posted by geeknews at 1:45 AM on July 12, 2010

Las Vegas, NV (PRWEB) July 12, 2010

Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.

“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”

Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.

Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.

“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.

The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”

As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”

About RawVoice Inc.

RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

Brands: RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin,,,,

Will You Survive The Coming Changes?

Posted by tomwiles at 2:11 AM on July 5, 2010

Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis.

Marketing and traditional broadcasting have long had an interesting relationship that has had a potentially detrimental effect on the quality and quantity of available content. Television in particular has long been known as “a vast wasteland.” If one thinks about how this lowest-common-denominator programming can exist, the realization emerges that anxious, aggressive television advertisers have often been willing to sponsor junk programming content to capture passive viewers. In the pre-Internet world of broadcast TV, people would surf channels in order to find what was often the least-boring programming. Also because of the hypnotic potential of this type of TV watching, many viewers were willing to sit in front of virtually any programming without really caring about what they were watching, using TV viewing itself as a sort of nightly drug. Marketing messages get programmed into viewer’s brains, but more importantly using this type of passive TV viewing as a drug has definite detrimental side effects to both the individual, the family unit, and society at large.

After a few months of agonizing, I recently cancelled my Dish Network account. I was already a Netflix customer and was watching more stuff from Netflix than I was from Dish Network, so it has been a remarkably easy transition.

There are differences. One of the differences is that I’m now forced to choose what I want to watch when I want to watch TV. Being forced to choose necessarily forces me to choose something I find personally interesting. The net effect is I’m making a conscious choice of my television influences. Of course, another difference is that streamed Netflix content has no ads.

Hulu.Com offers streaming content with ads, and recently started offering an inexpensive monthly premium streaming content option, which also has the added benefit of vastly expanding the list of devices they will stream to beyond the desktop/laptop computer to include media extenders and cell phones. Like Craig’s List cannibalized the local newspaper ad business, Hulu.Com and similar emerging streaming services are going to further cannibalize the now-breaking and broken broadcast TV model. I say this not to blame Hulu and other services as I believe this push for choice has been well underway for a long time and these emerging streaming services are simply accelerating it.

The ad-supported content will be forced to change because the programming must be appealing-enough to consumers to get them to choose the particular content. Non-ad supported content will continue to have a market but will be forced to appeal just the same to induce consumers to choose that content.

Motorola Sticks It to the iPhone…Again

Posted by Alan at 5:46 PM on June 30, 2010

The Motorola Droid (X in this case) is once again sticking it to the iPhone.  The last time it was Verizon, but now Motorola itself is getting in on the Apple-bashing act.

Remember all of those Verizon ads surrounding the launch of the Droid?  Well, today Motorola themselves took out a full page ad in the New York Times making light of all of the recent bad press surrounding the iPhone’s antenna problems.  You know, the one Steve Jobs called a non-issue?  The one where his advice was “just avoid holding it that way“?

Motorola’s response to that?  In their ad, referring to their antenna, they say “The kind that allows you to hold the phone any way you like”.

Now, I’m not an iPhone owner, and I am not a hater either, but I love a good jab when I see one.  And, this (Android vs iPhone) is shaping up to be a great battle in which the real winner will be all of us consumers.  Every shot taken gives the other one the incentive to improve.  Competition is good, and when it’s humorous it’s even better.

Will the Advertising Insanity Ever Stop?

Posted by geeknews at 11:19 AM on June 28, 2010

When will the insanity in banner advertising stop. Over the past couple of weeks every time I visit or I get assaulted by the biggest most annoying banner ads I have ever seen.

This complete disregard for the readers experience tells me that the companies involved know nothing on how to properly engage audiences.  I have never used ad blocking software but ads such as these are driving me towards installing ad blocking software for the first time.

I sure hope the media properties are getting a premium on these sorts of ads because the goodwill that they are losing is significant.

Twitter and Tweetie

Posted by KL Tech Muse at 3:40 PM on April 18, 2010

It has been a busy week for Twitter, not to mention a controversial one. First on Wednesday of last week Evan Williams, the chairman of Twitter announced that they had purchased Albeit the company that owns Tweetie. Tweetie is one of the most popular twitter clients on the Iphone. Then just a few days later, Twitter announced that they were going to start monetizing Twitter by introducing what they call promoted tweets. At first they will show up only if you are searching for a specific product . However, eventually they will become apart of the normal Twitter stream.

Evan Williams said they purchased Tweetie, because they wanted to alleviate user’s confusion, when the user looked for a twitter applications in the Itunes app store. While this maybe true I don’t believe it was the real reason they brought Tweetie.  I suspect that the announcement that they are placing promotional tweets within the Twitter stream is the real reason they purchased Tweetie. Promotional tweets will not roll out to third application until later and the revenue will be shared. Which meant without the purchase of Tweetie, and other apps for Blackberry and Android, Twitter’s only guaranteed revenue flow would have been the Twitter web site. If you look at a typical user’s stream most of them are coming from third party applications and mobile devices. Twitter needed to have an official app for all the major mobile devices including the Iphone, Blackberry and Android to widen where their revenue pool.   The interesting thing is will third party apps developers join forces with Twitter or go more toward paid ad free models and where does Apple fit into the equation.  I don’t have the answers to the questions, but I pretty sure things are going to be interesting in the app development community for the next couple of months.

Trouble with Yelp

Posted by KL Tech Muse at 9:56 AM on March 21, 2010

Yelp is a social media review site. User of Yelp write reviews on business that they use and go to. It is an application that I use occasionally myself especially if I go to a new business. This can be a win for both businesses and the consumer. However, I have seen several articles about businesses “who are suing Yelp for unfair and unethical conduct in promoting, marketing and advertising its website as maintaining unbiased reviews” is unlawful.” .

The lawsuits, indicate that businesses who do not agree to pay Yelp to advertise on their websites have had favorable reviews removed from Yelp. If this was just one report, I would toss it off as sour grapes. However there have been a smattering of similar complaints across the country. The story is basically the same, the company in question was getting mostly good reviews on Yelp. They then get a call from Yelp offering them the opportunity to buy monthly advertisement when they decline the offer, their favorable reviews were removed or dropped off greatly.

As a user I hope this is not true. I depend on Yelp to tell me if a business is worth using or going to. If I am getting reviews that are being manipulated by Yelp, then it is useless to me. It also doesn’t make sense as a business decision for Yelp. Review sites like Yelp depend on consumers believing that the reviews are based on all customer feedback to the site, both positive and negative. If it was ever confirm that Yelp was manipulating the data, that would mean the end for them.

Yelp, says its simply a misunderstanding how the process is done. Unfortunately,some businesses try to game the system, creating fake reviews to build up their reputation. Yelp watches the reviews using both a computers and individuals to catch and remove false reviews. However if businesses can prove that Yelp is manipulating reviews against those businesses who do not advertise with them, then Yelp is in trouble. As I said before I hope this lawsuits have no merit, I will definitely be waiting for the results.

Consumers, Brands and Social Networks

Posted by Andrew at 5:26 PM on March 17, 2010

If you are retailer and want to build your brand, social networks are where you need to be, says IDC in a new report.  According to it, Web 2.0 is creating opportunities for competitive advantage with the top 10 social networks having over 1.3 billion members.  Yes, there’s plenty of people who live on more than one network but that’s still a pretty big number.

IDC says, “Social networks, blogs, price comparison Web sites, and the likes can all be used by retailers of all kinds and sizes to attract and influence customers, to study demand patterns, to improve brand reputation, and, finally, to provide customer support.”  I’d certainly agreed with the latter – I think we’ve all heard the stories about certain companies responding to individuals who have tweeted about problems they’ve had with products.

It also notes that the social networks are a great source of information about customers and what they’re saying about products, whether it’s the retailer’s or a competitors.  For those of us in the space, this isn’t exactly news but for companies looking in and wanting to get value out of their investment, this is going to be important.

Obviously, it’s taking time but if the big consultancies are now able to produce reports with hard data regarding the benefits of social media, the money will start coming into the social / new media and out of traditional media.

The full report costs money but you can read the press release for free.

Will online media become a monthly subscription?

Posted by GNC at 8:43 AM on November 3, 2009

1003605_13011789 2-250rdRumors are circling that Apple is proposing an online TV media subscription model.  For just $30/month you could possibly have access to the archive of syndicated shows and the new shows as they come.  Later in the day I read of a favorite tutorial site, which shall remain nameless until I do a proper review, was bumping its fees to about $15/month.  Many of my favorite podcasts have donation links on their site for $2/month or so.  Please understand, I am a believer in paying for labor.  I am just beginning to wonder when this evolving online monthly subscription model will break.

Some people believe a service like Apple’s would get rid of the need for Cable or Dish and save some money. I don’t see that.  The streaming system is not ready for the high-def load and most people will keep the Cable and Dish for their instant viewing.  For those that jump into the online media, how many monthly payments do you want to sign up for?  I just can’t keep signing up for more monthly payments.  The inflation on monthly tech and media services is getting pretty high.

Cable and Dish consolidated traditional media into a monthly package.  What about online media?  It will forever and always be a mix of traditional and common man media.  How many packages can I pick up?  One traditional media package, ten small media packages, one cell phone media package. . .  A revolution in content delivery is underway and will continue to occur, I just wonder where and on what there will be a price tag.

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Posted by geeknews at 7:28 PM on October 8, 2009

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Online Local News Forces Local Businesses Online

Posted by GNC at 2:38 PM on June 4, 2009

The truths:

  1. News is moving online.  People want instant access to news without waiting until the next morning or afternoon.
  2. The recession has caused a terrifying drop in printed advertising causing a quick but low profit move online.

The conclusions:

  1. Local news companies must move to quick unabbreviated news online that incorporates local business advertising.
  2. Local businesses must move online with a web presence that brings both foot traffic to the brick and mortar store as well as an online business.


An example:

The Fargo Forum moved to a CMS and used their site extremely well during the recent flood.  The site is not necessarily as polished and easy to navigate as, but a good start in the online news business.  However, the prime advertising real estate on the site is for Forum operated sites.  Sites that local businesses can join and participate/advertise in.  Really they are ads for the Forum classifieds (i.e. Homes, Apartments, Cars, etc.)  There are really very few ads for individual businesses.  And once you visit the the business you may or may not be greeted by a discount or sales offer.  This must change if local news and businesses are going to make the transition.  The Forum is definitely in the game and making progress but it has room to grow.

The online move of news could force more and more local businesses to develop a true online presence.  It may not mean an online store, but it will mean an online version of what they would have had printed in the paper.  Additionally, they can have the equivalent of an entire sales flier for the price of an online click-through ad.  Could this mean a resurgence for web developers as local businesses must build dynamic CMS sites?  I believe that the local news agencies and businesses that catch on to this partnership and market will rediscover the advertising gold mine.  The early bird will get the worm.