It was only a matter of time. Pinterest is going to start adding Promoted Pins into their website. This idea has been floating around since May of this year but has not gone into effect across all of Pinterest yet. The Promoted Pins are intended to be “tasteful, transparent, relevant and improved based on your feedback”.
There are changes coming to how Pinterest uses the data it collects from Pinners. Most notably, they will start showing users ads that “you might be interested in”. Another change says: “Online advertisers typically use third party companies to audit the delivery and performance of their ads on websites and apps. We also allow these companies to collect this information on Pinterest”.
Would you like to opt-out of having Pinterest share your information with online advertisers? They suggest that you can do that by opting-out of Google Analytics by installing Google’s Browser Opt-Out Add-On. Or, you can change your account settings by shifting two boxes from “Yes” to “No”.
Pinterest notes a few things you should be aware of. The Promoted Pins can include “a pixel or similar technology” that can be used by companies to find out how well their Promoted Tweets are doing.