Blizzard Entertainment announced that a major new brand-marketing partner has signed on to support the Overwatch league during its inaugural season: multinational automative manufacturer Toyota. This partnership marks the first time Toyota has partnered with an esports league.
The Overwatch League is further supported by sponsors HP and Intel, with players competing on cutting-edge gaming hardware including HP’s OMEN gaming PCs, powered by the latest Intel Core i7 processors.
“We’re thrilled to welcome Toyota to the Overwatch League,” said Pete Vlastelica, president and CEO of Blizzard Entertainment’s MLG division. “When we were building the league, our desire was to create a premium experience for players and fans, and partners like Toyota are helping us do just that.”
As part of the partnership, Toyota and the Overwatch League plan to develop an exclusive series called Access Granted that will present behind-the-scenes content to the community, centered around the unique journey of the esports athlete.
The series, produced by Blizzard Entertainment’s MLG division, will air featured clips in live matches that promote the series. The featured clips will include players driving Toyota vehicles to and from the competition at Blizzard Arena Los Angeles, where all regular-season games of Overwatch League will take place.
“Toyota is excited to be a launch partner of the Overwatch League,” said Steven Curtis, Vice President, media & engagement marketing for Toyota Motor North America.” We love the passion of esports fans, and the goal of our partnership is to help take the Overwatch League and the fan experience to the next level.”
The Toyota C-HR will have on-site presence at Blizzard Arena Los Angeles and media placements surrounding Overwatch League.