Pantone Colour of the Year 2018



Moving from the earthly familiarity of last year’s Greenery, Pantone have announced Ultra Violet as the 2018 Colour of the Year. Also known as 18-3838, Ultra Violet is complex and contemplative, suggesting the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Celebrating the lives of Bowie and Prince, the colour purple has long been symbolic of counterculture, unconventionality, and artistic brilliance. These musical icons brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

The full press release is here and discusses Ultra Violet in the context of everything from fashion to food.

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Ultra Violet Pantone 18-3838 are

  • sRGB: 95 75 139
  • CMYK: 71 73 7 8
  • HTML: 5F4B8B

I imagine this will be a popular colour with young girls! Look out for more purple in 2018.


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