It’s that time of year. While thoughts should turn to things we are thankful for, they seem to more often turn towards what we lust for or want for our loved ones. It’s a bit petty, but it has been slowly ingrained in us over the years. Black Friday kicks everything off with near riots as those present fight for what they want – sometimes taking extreme measures.
But what does all of this mean for the retail business? Google took a look at it, mostly, as it could have been guessed, from an adsense perspective. In other words, not just what it means to consumers, but what it means to their bottom line.
The company expects staggering numbers with an 18 percent increase in spending over last year’s $21.6 billion. It then proceeds to lay out a plan for companies to get noticed.
It isn’t something the average consumer sees on a daily basis, but it provides some insight into what is behind the purchases made – the driving force that powers the wallet.