Google Now to Be Replaced with Google ‘News Feed’ on Some Platforms



There’s nothing more confusing than trying to unpack a new(ish?) Google feature about so-called “news feeds,” as over the years Google has provided products with names like: Google News, Google Now, Google Plus, and Google Reader. But this next tweak to Google’s system doesn’t have much (if anything) to do with those services.

In an upcoming change to Google’s iOS and Android apps, the search engine giant will be replacing its Google Now service with a “news feed” that’s created based on your own web browsing behavior:

The feed, which includes items drawn from your search history and topics you choose to follow, is designed to turn Google’s app into a destination for browsing as well as search. Google is hoping you’ll begin opening its app the way you do Facebook or Twitter, checking it reflexively throughout the day for quick hits of news and information.

This “news feed” concept sounds an awful lot like the experience provided by monolithic social networking site Facebook. And I guess it makes sense for Google to want to try and siphon off some screen time from Facebook’s massive user base. But doesn’t Google already have a social network of its own?

OK, I get it. This new Google feed thing isn’t really a social network itself. It’s just sorta borrowing the news feed concept made famous by Facebook. When this new feature lands in Google’s mobile apps, it’ll take the place of Google Now, which is described as, “The company’s predictive search feature, which displayed personalized weather, traffic, sports scores, and other information.”

I guess this could be a useful new feature from Google, as the company already knows a lot about its users’ browsing histories. But I doubt many people are going to be giving up the Facebook habit for Google’s news feed.

Especially if there’s no Like button.