Blizzard Fights Gold Sellers with WoW Token

Blizzard GoldBlizzard Entertainment is about to enable World of Warcraft players to securely purchase gold and to use their gold to buy game time. Something new, called a WoW Token, will make it harder for the illegal gold sellers to find people to scam. Why bother with gold sellers when the WoW Token will safely enable a player to purchase gold?

The concept behind the WoW Token is not new. Eve Online uses a similar system called PLEX. Wildstar uses a similar system called C.R.E.D.D.. However, this is the first time that something like this will be available to World of Warcraft players.

How does the WoW Token work? A player that needs more gold will be able to buy a WoW Token from the in game shop. That person can then sell the WoW Token in a special portion of the in game Auction House for gold. The player will get a quote of how much gold they will receive if another player buys that WoW Token.

Need game time, but don’t have enough real-world currency to purchase it? A player in that situation can buy a WoW Token from a special portion of the in game Auction House. The player can then redeem the WoW Token for 30 days of game time.

The cost of the WoW Token is going to be set by Blizzard Entertainment based on an algorithm that considers supply and demand. That means that players won’t have to bid for a WoW Token (like they can for other Auction House items). It also means that individual players won’t be able to set the price for the WoW Token they want to sell on the Auction House.

Best of all, the WoW Tokens, once purchased, cannot be sold directly to another player. They will be account bound. This makes it impossible for third-party illegal gold sellers to buy up all the WoW Tokens on the Auction House in an attempt to make money from them.