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YouTube Shames Slow Internet Providers

Posted by JenThorpe at 8:39 PM on July 5, 2014

YouTube logoHave you ever wondered why a YouTube video is taking a long time load, buffering, or refusing to play? YouTube has started pointing people towards the answer to that question. A blue bar will appear underneath the video that asks, “Experiencing Interruptions?” Click on the button that says “Find out why”, and the answer is revealed.

YouTube will automatically send you to Google’s new website, which is called Video Quality Report. It will show you the video streaming quality results for your provider in your area. Quartz describes it as “like a report card for your delinquent ISP”.

The notification system that YouTube has started using reminds me of what Netflix used to do. When a video was loading too slowly, Netflix was displaying a notification like: “The Verizon network is crowded right now”. Verizon threatened legal action, and Netflix has stopped doing that.

It has been said that efforts like what Netflix used to do, and what YouTube is doing now, are an attempt to shame internet providers who offer shoddy service. It is also a way make consumers acutely aware of which providers are better than others. That will enable people to switch to better ones (in areas where more than one choice is available).

It is also a way for YouTube (and previously, Netflix) to subtly point out what would happen if internet providers were allowed to create a “fast lane”. Those who didn’t get how net neutrality might affect them could have the “lightbulb” go on after seeing how a slow connection from their internet provider directly affects them.