Pantone Colour of the Year 2014

With the last month of 2013 upon us, it’s time for Pantone to declare its “Colour of the Year” for 2014, which this year is going to be…..wait for it…..Radiant Orchid, “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”

Also known as Pantone 18-3224, Radiant Orchid “reaches across the colour wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

The colour data for Radiant Orchid is here, giving RGB and CMYK values for ultra-chic illustrators and designers. Web gurus should note that the HTML value is #B163A3. There’s a video discussing how the Colour of the Year is selected too.

Pantone have the usual range of complementary accessories in the Pantone Universe (seriously!) including these fun Chip Drives, and the Spring Colour Report will feature Radiant Orchid prominently.

2013’s Colour of the Year was Emerald,  “A lively, radiant, lush green, a colour of elegance and beauty that enhances our sense of well-being, balance and harmony” and 2012 was Tangerine Tango, “a spirited reddish orange, [which] continues to provide the energy boost we need to recharge and move forward”. Honeysuckle, from 2011, is a distant memory.

Perhaps Todd should incorporate Radiant Orchid into the next GNC redesign. Green is so last year.