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Perfect Packaging by Orlebar Brown

Posted by Andrew at 4:17 PM on October 20, 2013

Apple’s a master at the complete end-to-end user experience and has elevated product packaging to an art form. Tech companies aren’t the only ones at this; I recently ordered some swim shorts from Orlebar Brown and this nondescript box arrived in the post.

Orlebar Brown Box

Pretty dull on the outside but open the box up and everything is a visual and sensory treat. The inside of the box is a rich red, the swimwear (not shown) is neatly folded within a branded drawstring bag, the clothing tags are quality card, and with Orlebar Brown one doesn’t simply get a receipt stuffed in the box; one gets a receipt in a crisp brilliant white envelope, reminiscent of an invite to an exclusive event. Glorious.

Orlebar Brown Inside Box

In all honesty, I have never seen mail order done better – I’m sold and I’m now customer for life. And that’s before I’ve even put on the swim shorts, which are equally fabulous. Now, if I can just get that six pack sorted over the winter.