What is “Remember the 13th”?

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Conspiracy theorists are running wild about a new web site that is purportedly from NASA. The web site in question is titled “NASA has made a historic discovery that will shake the entire planet. This announcement will be released to the media on November 13th, 2013. It will be a day to remember and One for the history books. Spread the word to your family & friends and sign up to stay updated! – See more at: Remember the 13th and sports a logo from the space agency along with a rather cryptic message.

“NASA has made a historic discovery that will shake the entire planet. This announcement will be released to the media on November 13th, 2013. It will be a day to remember and One for the history books. Spread the word to your family & friends and sign up to stay updated!”

There is also a countdown clock running on the site, currently at 41 days. Nothing more is revealed and there is nothing about the page which gives any sort of hints.

Its all very clever, but also likely a marketing ploy for something and not an actual NASA news conference. Other than the logo, which anyone can slap onto a website, there is nothing to suggest any of this is anything more than a clever marketing campaign for a product, movie or TV show.

I will leave the question up to all of you. What do you think this is? Legitimate news coming from the space agency? Has Curiosity discovered something? Or is it, as I am leaning towards, very good marketing hype?