Virgin Mobile’s YouTube Wants to “Blinkwash” You

Virgin Mobile

Virgin Mobile

Virgin Mobile is running a new video on Youtube. It’s called “Blinkwashing”. You will need a webcam connected to your computer, which the YouTube page will calibrate your face and blinking. This will act as a remote control to switch the video up.

Every time you blink, the video changes. It doesn’t lose place in the video; it just moves to another video with the exact same script. Blink your eyes and you see two girls talking on the phone about Virgin mobile. Blink again and you see an aerial view of police cars and the script sounding like its coming from the CB. Blink again and two bikers are arm wrestling.

It doesn’t matter how many times you blink, the channel will change. If you don’t blink at all, the video will continue on. There is everything from a clown to a karaoke channel talking about Virgin Mobile.

virgin-blinkwash[1]When I tried this on my Macbook Pro, it worked like a charm. However, on my desktop sits an older Logitech 9000 webcam which brought problems. You won’t be able to do this on mobile devices.

Could this be the start of something new? There is a possibility. Other head movement instructions could turn Youtube videos into a “Choose your own adventure” video. Want to walk through a door on the left – turn your head to the left.

In the meantime, I think I’m going to switch over to Virgin Mobile now…