Roku Surpasses Apple TV as Most-Used Streaming Set Top Box

Roku-3According to a new report from Parks Associates, Roku has taken the lead as the most popular streaming video device in the US. Further, Parks Associates also showed the number of U.S. broadband households with streaming media device has doubled since 2011.

The group put out a report called Connected TV: Trends and Innovation (report for purchase). In this report, they found that 37% of households with a streaming media device use Roku – as opposed to 24% that use Apple TV.

Parks Associates expect the number of connected TV devices to reach 330 million by 2017. With newer, easier to use devices like ChromeCast entering into the market – along with Apple’s rumored upcoming updated Apple TV on September 10th, this number could grow a lot faster. Adding in 4K or Ulta-TV devices with simple app support that get people introduced to streaming media could spark the market even more.

“Roku customers are passionate about streaming, and we are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis,” said Anthony Wood, Founder and CEO, Roku.

Roku’s newest version – the Roku 3 – is a media streaming device and small game console with programs like Angry Birds, Galaga and Pac Man. You can use the remote with Bluetooth headphones for privacy viewing or pull out your iOS or Android device to control the set top box.

This brings a true fight for the TV’s HDMI port.