Today If this then that (IFTTT) came to the iPhone. If you are not familiar with IFTTT, it is an automator tool for the Internet. For example I use Feedly and Pocket and I use an IFTTT recipes that sends any article I save on Feedly to Pocket. There are hundreds of recipes that users have created on IFTTT from the very simple to the very complex. If you find yourself doing the same thing over and over again on the Internet that can be described as If A happens then Do B then you need to take a look at IFTTT.
Previously IFTTT was only available through the desktop. Today it was released to as an application to iOs, specifically for the iPhone, although it will work fine on the iPad. The app has added Contacts, Photos and Reminders function to IFTTT adding more recipe possibilities. I have already set one up that sends any photo I put in a specific iPhoto album automatically to Flickr.
The bad news per Gizmodo is the app has to be active on the iPhone for the recipe to work. Unfortunately Apple doesn’t allow apps to run persistently in the background. This means that if you want to use a recipe you will have to open the IFTTT app first and then proceed. This kind of removes the automatic part of the equation. This problem will not exist on Android which does allow apps to run in the background. Despite this I do think it is worth downloading and giving the IFTTT app a try.