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Hulu Plus doubles subscriptions

Posted by Alan at 8:49 AM on April 30, 2013

Hulu continues to surprise me — the service never seems quite mainstream, but continues to thrive. This time the TV service is announcing record gains in subscriptions to its Plus service, the paid subscription plan that it introduced back in 2010.

“Overall, Hulu continues to grow very quickly. In Q1 of this year, we set new records for revenue, and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter” states Hulu’s acting CEO Andy Forssell. In fact, the company has seen continued growth every year that it has existed – in Q1 2013, Hulu Plus surpassed 4 million subscribers—setting new records for subscriber additions.

hulu usage graph

Mobile viewing is also growing, now accounting for 15 percent of Hulu’s consumed videos in 2013-2014. Living room viewing now makes up 29 percent of the viewing audience.

Forssell also points out advertising revenue — “Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads”.

Hulu has recently jumped in the game of original content with Quick Draw and East Los High. This brings the service into direct competition with Netflix and Amazon Prime.