Should Amazon build a set-top box?

amazon prime logoToday, rumors are circulating around the web regarding Amazon. It is nothing new — the online retail giant has long been subject to such babble. Rumors of an Amazon phone still appear on a regular basis. Thanks to the success of the Kindle Fire, everyone seems to expect a handset to be the logical follow-up.

Today’s rumor is different though — there is no phone involved, but instead a set-top box. While I have no real interest in moving from a Nexus phone to a Kindle one, a living room device intrigues me.

I am a recent convert to Google TV and I love the platform. But I am also a Prime subscriber. I replaced Netflix with the Amazon service sometime back because it is not only a bit cheaper, but offers more upside with, not only the streaming video, but also free two-day shipping and a Kindle lending library.

Prime for Google TV has been greatly improved recently, with the app now being native, as opposed to opening a browser window. Thus I imagine an Amazon set-top box to bring Prime to the forefront and make it the focus of the device. And that does not feel like a bad thing.

If the device were Kindle Fire-like, in that it ran a version of Android customized for the big screen, then this could compete with the likes of Roku and Google TV in today’s growing environment of cord-cutters. Xbox may remain the front runner, but the power and financial backing of Amazon could present a real competitor in the market, and that would be good for all consumers.

Comments

  1. says

    Fits perfectly with their digital services, get Amazon Video and Amazon Mp3 from your TV just like you can from your phone. All wrapped in their simple interface. It wasn’t a matter of if, just when they were going to offer such devices.