SimCity has been mentioned quite a bit in blogs, news articles, and various forms of social media recently – for all the wrong reasons. EA, the makers of the game, have done an excellent job of finding ways to frustrate potential players. I haven’t seen this much complaining about a game since the launch of Diablo III (which didn’t have nearly as many problems as SimCity has).
The situation is a quick study in how to completely alienate your customers. Create a game that requires you to be online in order to play it, and there will be people who loudly voice their opinion that they want to be able to play the game without having to connect to the internet. You know, like they could with previous versions of SimCity.
Follow that with serious server instability issues, and you will quickly frustrate the players that were willing to play the game online. The longer this goes on, unfixed, the more frustrated and angry players are going to get. Eventually, people got fed up and tried to return the game, only to learn that EA was refusing to accept any returns on SimCity. Its an effective way to decimate the amount of customers who once were loyal to EA, as well as to discourage new players from considering the purchase of one of their games.
Today, it appears that EA has become aware of the negative publicity regarding SimCity that is spiraling across the internet. The company will be offering “something for your trouble”. EA is offering a free PC download game from the EA portfolio as a peace offering. Their blog says:
And to get us back in your good graces, we’re going to offer you a free PC download game from the EA portfolio. On March 18, SimCity players who have activated their game will receive an email telling them how to redeem their free game.
The question is, will this freebie be enough to encourage frustrated gamers to stick with EA (and potentially buy another game from them, someday)? Is it enough to make you decide to “hang in there” as SimCity gets updated throughout the weekend?