Memoto is a Swedish startup company that began as a Kickstarter project in 2012. They are the creators of the Memoto Lifelogging Camera. It is a tiny device that allows users to not only capture, but also share, whatever special moments of their life that they choose to. The idea was to make a camera that was small enough so that it wouldn’t get in the way. The camera allows people to organically capture the small, but important, moments of their lives.
The Memoto Lifelogging Camera takes 5 megapixel pictures. It comes in Memoto Orange, Graphite Gray, and Arctic White. Clip the camera onto your clothing, and it will start taking pictures for you at a rate of 2 photos per minute. When you want to stop taking photos, just put the camera down or put it into your pocket.
Those photos are then safely stored on Memoto’s storage service. There are Memoto apps for both iPhone and Android that will automatically organize the photos on a timeline for you. The Memoto Lifelogging Camera has GPS and records time data, so you won’t have to remember the name of the restaurant you went to while using the camera. It will have the name recorded for you. From there, you can easily share your photos on Facebook. Memoto is currently in the pre-launch phase. Their first edition is expected to ship in April of 2013.
The Memoto Lifelogging Camera has been selected as a finalist in the Innovative Web Technologies category for the 5th Annual SXSW Accelerator competition. The SXSW event takes place from March 11th – 13th, 2013. On March 12th, judges will announce a winner to each of the categories. Their decision will be revealed on March 13th at 6:00 p.m. in the Austin Convention Center in Room 10A/B. Memoto will be presenting in the Accelerator competition in the Innovative Web Technologies at 3:30 on the fourth floor of the Downtown Austin Hilton.