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YouMail makes a play for more revenue

Posted by Alan at 9:41 AM on December 5, 2012

I don’t know if I should be happy or angry with YouMail today. Every company needs to make money or otherwise it has a way of ceasing to exist. YouMail has a great free version of it’s service and I have been a happy customer for quite some time now. Today, however, a message in my inbox announced some changes, none of which I found to be beneficial to me or the other free users out there.

I am happy to know that the company is moving forward and working to be profitable because I don’t want them to go away. I also respect the fact that YouMail flat out sent me an email to explain the changes the company is making. On the other hand I am losing features and gaining ads, which is never a good combination.

The feature being lost is SMS. When a call is missed or a voice mail is received then YouMail sends both a text message and an email. Now, users will have to rely on just the email — or the web site or the app. You will also be seeing more ads as well.

Of course, all of this can be avoided by upgrading to a Pro account, which will set you back $2.99 per month. That’s not a bad price and it does include a bit more than just SMS and a lack of ads.

As for me? I will live with losing SMS and seeing a few more ads.