There has been lot of controversy the past couple of days surrounding the line of Kindle Fire tablets that Amazon announced on Thursday. If you haven’t heard, the talk has been around the ads that Amazon will be displaying on the lock screen. It was widely believed that there would be no way to prevent these ads from showing up, regardless of how intrusive some users seemed to think they would be.
Now, multiple sources, including very reliable ones like Ars Technica and Engadget, are reporting that Amazon has contacted them and explained that users would, in fact, be able to opt out of these ads. The option isn’t free, however. Users will be able to turn off the ads for a small one-time fee of $15. In a message sent to Ars Technica, Amazon stated that “With Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.”
Will many users take advantage of this opt-out? My guess would be no. After all, we all shop on Amazon and having the chance to get a deal is a pretty good trade-off for having to see an ad.