I have tried a lot of news aggregators over the years, including Google Reader, Reeder, Shrook, NetNewsWire, NewsFire on the desktop. On iOs I have tried Zite, Pulse, Flipboard just to name a few. I keep trying new ones because I am never quite satisfied with the one I am using. One of the problems I have with most of them is they are based on sources. I have realized over time that I am interested in following ideas or concepts. Where they comes from is less important to me then the idea itself.
That is idea behind Prismatic, which is available on the desktop and now on the iPhone, (although it works fine on the iPad). When you first sign into Prismatic you are asked to connect either Facebook, Twitter or Google Reader account. It will then offer suggestions based on your interest and who you follow. Prismatic may suggest an actual site such as Lifehacker, but they may also suggest a subject such as beer or computer security. They may also suggest a person to follow. If you want to follow suggested subject you simply click on the plus sign and it is added to your home list. If you want to delete a subject from your home list just click on the X. To look at a subject you simply tap on it and it will bring up a brief summary view of that feed. You can swipe up and down the feed. When you find something you like, just tap on it and it will take you to a longer summary, tap on it again and it will take you to the original article. To go back either hit exit or the arrow. If you want to get back to your home screen from the summary screen just swipe to the left. Below the title of an article Prismatic will also suggest other topics that may interest you based on the article. Click on that interest and it will be added to your home feed. If you want to like or share an article you simply place a finger on it and then slide up to the appropriate icon. Right now sharing is limited to Facebook, Twitter and email. I am hoping they will add more options in the future.
The Prismatic UI could use a little work, it looks a little outdated and lacks the wow factor of Flipboard. I also wish I could save to Pocket and share to Google Plus. Despite this complaints, Prismatic both on the desktop and now on the iPhone offers a lot to be happy about. If you are interested in following an idea or subject rather than a source, then I recommend trying Prismatic.