Apple, Samsung and a Third Way for Patents

Samsung LogoWhen I heard the verdict on the Apple v. Samsung case, I was angry. Angry with Samsung for copying, angry with Apple for suing, angry with jurors for naivety, angry with the legal system for letting itself be a pawn. Over the weekend, I’ve mellowed a little but I’m still concerned about the impact it will have on consumers.

Apple is not a great first inventor. It didn’t invent the PC, the GUI, the digital music player, the smartphone or the tablet: I will leave it as an exercise for the reader to educate themselves as to who did. Apple is great at design, marketing, timing and extracting value from suppliers, partners and customers. Absolutely no doubts there and they have the bank balance to prove it.

Android LogoThe word on the street was that Apple was looking for a $30 licensing fee to cover the use of the patents. As a consumer, I think that’s a rip off when compared to the overall price of the device. None of those patents are intrinsic to the device and I would happily have a phone or tablet that doesn’t have those features. Multitouch and pinch-to-zoom is over-rated generally, and as for the bounce-back, it’s a waste of CPU cycles.

Obviously there are two possible outcomes from an Android perspective. Either the patents are circumvented and Android users get an arguably lesser experience or the manufacturers stump up the licensing fees.

But there is a third way…Wouldn’t it be great if, as an Android consumer, one could choose whether to avail of certain patents or not? You could accept the Apple licensing and pay the extra $30 or else decline and get the non-infringing version. How brilliant would that be and it would let the market decide which patents are valuable and which aren’t.

Of course, the chances of it happening are slim but remember Google and Samsung, you read it here first.