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Enhance the Movie Experience

Posted by Andrew at 4:35 PM on July 19, 2012

Movie & Meal DealEver since the motion picture first burst onto the silver screen, people have wanted to enhance the cinematic experience. From 3D and IMAX to Smell-O-vision, just about every trick in the book has been used to make you feel part of the film, rather than an outside observer. To this fine canon of techniques, UK retailer Tesco and on-line movie service blinkbox are adding….food.

For their “Movie & Meal Deal“, Tesco and blinkbox commissioned top neuroscientist, Dr. Jack Lewis, to study the effects of active ingredients on people’s brains and then suggest food types that complement the movie-watching experience. His findings gave Tesco and blinkbox the perfect, if somewhat unusual, combinations for the ultimate movie night in.

Dr. Lewis reckons these foods match the movie genres.

  • Action – Sun-dried tomatoes coated in cocoa powder will raise noradrenaline which is instrumental to sensations of excitement
  • Comedy –  Fresh fish stuffed with beetroot and coleslaw to supplement the nitric oxide system and improve dopamine availability in the pleasure pathways of your brain
  • Drama – Chopped lemon, lime and mint sandwich drizzled with chilli sauce on wholewheat bread to trigger the RAS (reticular activating system) to remain alert and focused.
  • Horror – Chicken marinated in freshly brewed coffee will take you out of your comfort zone and raise levels of anxiety
  • Romance – Curl up with a spicy curry (not chocolate!) to top up your libido-stoking testosterone levels

Everyone knows that certain drugs can change the way you feel, but the chemicals we take into our bodies through our diet can also have an effect on our mood,” says Dr. Jack Lewis “Choosing to eat certain foods, whilst leaving others out, regulates the availability of ‘raw materials’ that the brain’s chemical messengers are created from. This means that you can tailor your meals to create the perfect mood for a movie night in, no matter what the genre.

The “Move & Meal Deal” is a partnership between Tesco and blinkbox: buy a variety of food and drinks from Tesco and then rent a blinkbox new release movie for just £2 instead of the usual price of £3.49.

Me, I think I’ll stick to popcorn.

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