Sometime this week, if not today there has been a rumor published about the imaginary TV that Apple is building. Most of these reports are assuming the new TV by Apple is a done deal and it is just a matter of time. From the time these rumors started the question that has run through my brain has been why?
I am really not looking for a TV made by Apple. I have no doubt that Apple has the technical know how to make an awesome TV, including retina display and Siri integration. That is not where the problem lies, the problem lies as always with content. Apple somehow has to convince the various content providers to allow their content to be used. Something that Google has been unable to do with the Google TV. Let say they get the content providers to agree to an arrangement, that is just the first problem. Then they have to get the content to the consumer through cable companies like Comcast, which has already shown that they will favor those who have an agreement with them over independent content. Third, it will have to convince consumers that purchasing a new HD panel is worth it. A panel which will probably be over 1,000 dollars if Apple’s history is any indicator.
Instead of creating a whole new TV, I wish Apple would improve the Apple TV they already have. They need to open it up to more third-party video platforms like Plex or XMBC. That way I could watch content not only from providers such as PBS or Aljazerra or HBO Go, but also live streaming from Ustream, Justin TV or YouTube to name a few. Second open up the platform to games and allow third-party vendors to create wireless controllers. Yes, I know a lot of this can be accomplished by jail breaking the Apple TV, but I shouldn’t have to do that. Plus if you do jail break the Apple TV, than you are always in this constant game with Apple. They do an update and you have to wait for the new jailbreak to come out, they do another update and it’s another jailbreak and on and on.
I know I am probably wrong the current Apple TV will continue to remain what it has always been for Apple just a hobby and this fall just in time for the holiday season, there will be an Apple TV monitor for sale in the Apple Store. The Apple pundits will write about it like it is the next coming. I and all the other Mac fans will be drooling over it, wishing we could afford it. Meanwhile the hobby which could be so much more will continue to be ignored, I just wish it wasn’t so.