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Bing Gains Market Share, Yahoo Loses Again

Posted by Alan at 5:27 PM on May 15, 2012

The latest search market share numbers have been released and two trends have continued – Bing is up and Yahoo is down.  The numbers have been posted by both Compete and ComScore and the trends shown by both are very similar.  Unfortunately for Microsoft, while Bing is gaining share on Yahoo, they are not getting anywhere in their battle against Google, who continue to be the 600 pound gorilla in the room.

Google, while maintaining their strangle-hold, has not seen an increase since late 2011, but that changed between March and April when their market share increased from 65.5% to 65.9% according to Compete rankings.  Meanwhile, ComScore showed a slight Google decrease from 66.4% to 65.5%.

According to Compete Bing increased their share from 18.0% to 18.3% and Yahoo dropped from 15.7% to 15.0%.  ComScore listed the changes as Yahoo being down from 13.7% to 13.5% and Bing with a slight increase from 15.3% to 15.4%.

While the slight increases for Bing sound promising it seems that most of the gain come at the expense of Yahoo and not Google.  That isn’t so good since Bing now powers Yahoo search.  Bing has recently released a series of updates that add better search results, functionality, and interface which could lead to another increase when the May numbers are released.  You can check out both share rankings posted below.

April-Search-Market-Share-Report

comscore april 12

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