Most of us could do with being a little bit fitter and shedding a few pounds. Fitbit wants to help us achieve that goal by combining technology with peer pressure and our natural competitiveness.
The Fitbit Ultra wireless tracker is the 21st century equivalent of a pedometer, recording the steps taken during the day for later upload to your home PC. It’s tiny and can easily be clipped to a waist band or left in a pocket. In addition to recording physical activity, it can also record your sleep – how long were you in bed, were you restless, did you have to get up?
The second gadget is the Fitbit Aria, smart scales that measure weight, BMI and % body, and wirelessly transmits the information on to your PC.
The Fitbit combines all this information with smartphone apps (iOS & Android) and dietary information to create a personal portfolio of your lifestyle. Of course, you can also tweet your successes to friends and family, though you might want to keep it quiet when you pile on the pounds.
You can find out more from their website or you can listen to this interview with Peter Groom, Fitbit’s UK Country Manager.