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Apple Wins on Black Friday, Could They Be Losing on Cyber Monday?

Posted by J Powers at 7:25 AM on November 28, 2011

 

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Apple sold more than 4 times what they normally do on Black Friday – was said in a report on 9to5Mac. But here we have Cyber Monday, and Apple is back to full price. Are they missing on another record sales day?

It was the first time in a long while that Apple put discounts on their products like that. But this Black Friday, they broke the norm and gave discounts on Macbooks, iMac, iPods and iPads. The best deal out of the lot was the Macbook Air, which was $898. A 16 GB iPad was discounted to $450. What was really missing was the 4S discount (which I would have updated iPhone if there was a $30-50 discount).

However, after Friday, the prices jumped back up to their original amounts. While stores like Best Buy have some great discounts in accessories, the only deal tablets will be anything but Apple.

Is a One day a Year Sale for Apple Good or Bad?

This is the true question: Would Apple continue to have 4x the sales if they would have participated in Cyber Monday? What about Saturday or Sunday?

No matter what, this Cyber Monday will continue to bring some great deals. Microsoft’s $299 Dell computer is already sold out. Amazon Cyber Monday¬†will have computer accessories go on sale all week.

Black Friday Weekend Brings 24% increase

The numbers are coming in and there is a 24% increase this year. 14.1% comes from mobile devices. This means people are using their smartphones and tablets to buy gifts. Of course, it’s a lot different than having that old Pentium computer in the den and slow internet connections. Best part is you could shop while lying in bed, so the kids wouldn’t peek and see the cool stuff your getting them.

So now the question is: Will Cyber Monday be as fruitful as last year? They stole the crown in 2010 for the busiest shopping day of the year. Now that people have had a whole weekend to get some great deals, will Monday continue to overshadow, or be overshadowed?

Tuesday is Eco-Day in Cyber Week?

A lot of retailers are using the whole week to make deals. Last Saturday was “Shop Local” day, which people were encouraged to visit the Mom-and-Pop shops. Tuesday is Eco-Day, buying items that are green in nature. No word if Wednesday and Thursday are going to get categorized.

So we could be having a great holiday season, but we are far from over in shopping. A lot of deals are to be had, so keep your eyes out. CyberMonday.com is a website to watch for today, but CyberWeek.com will be on the case all week long.

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