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Ford and Gogo Add to Inflight Entertainment

Posted by Andrew at 12:33 AM on October 26, 2011

Ford logoTravelling by air can be pretty dull – you’re jammed into a metal tube with nowhere to go even if you could get out of your seat. Inflight entertainment has evolved from one or two screens for the whole cabin to multichannel personal media players in seat headrests, which certainly helps to alleviate the boredom. More recently and largely responding to the requests of business travellers, more and more flights now have Wi-Fi, bringing the Internet to your foldaway table, albeit usually at a price.

Gogo LogoIf you are lucky enough to be on a plane equipped with Gogo‘s inflight Wi-Fi connectivity, Ford has teamed up with Gogo to offer access to Ford’s Mustang Customizer and free access to Facebook for the rest of the flight. The Customizer is a notch above the usual car modelling websites where you can only change the colour of the paint and the interior trim. Starting out with Mustang V6, GT, Boss 302 or Shelby GT500, the Customizer lets you choose the exterior before tweaking under the hood and then placing the car in one of three backgrounds – dragway, cityscape or drive-in restaurant. Apparently there are over 78,791,049,216,000 combinations of vehicle to dream up.

Once you’ve got the car of your dreams, the picture can be downloaded as a background or posted to Facebook and entered into contests to see who has the best car. If you’ve cash to match, you can get a .pdf pricing out the components you’ve chosen.

We are really excited to give Gogo users a chance to customize their very own Mustang while in flight,” added Brian McClary, emerging and social media specialist at Ford. “The Mustang Customizer has proven to be a great way for users to create their own Mustang and provides an interactive and immersive experience.

Definitely of interest to bored petrol heads, small boys and Facebook junkies. The special promotion starts 21 October, 2011 and ends 18 November, 2011