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The Names Now Forgotten

Posted by Andrew at 11:50 AM on September 4, 2011

Picture by David Gerard

I’m packing up an old laptop to give away to a friend and checking through the bag to ensure that all the parts are there. As I do, a handful of PCMCIA cards fall out, all with names, products and technical details that are now part of history. A Xircom 10/100  Base TX Fast Ethernet adaptor. A US Robotics Sportster V32/V34 bis modem card. A 256 MB CompactFlash Card in CF-to-PCMCIA Type 1 adaper. A generic 11b wireless card.

Even the term PCMCIA has been relegated to history, first by being renamed as PC Card and then by being superseded by ExpressCard. But what happened to Xircom and US Robotics? The former was bought by Intel in 2001 though products were sold under the Xircom brand until 2005. USRobotics merged with 3Com in 1997 before being spun out again in 2000. It was later acquired by a private equity firm in 2005 and it’s still in existence, focusing entirely on modems.

So many companies and products have fallen by the wayside; Ad Lib sound cards; 3dfx graphics card; Hayes modems; Conner hard drives; Handspring PDAs. The list is long and illustrious. Some merged, some were bought out, some failed to compete and died. Others are still with us and it’s market forces and competition in action. Technology changes too and hot products become obsolete. Internal modems are no longer needed as we’ve all got ADSL and cable broadband wireless routers.

As I look round my office, I wonder how many of the names and products I currently see will still be here in 10 years’ time? Samsung…Dell…HP…Yamaha…Sony…Plantronics…Toshiba…Sun (already part of Oracle)…Logitech…Microsoft…AMD…Maxtor (now Seagate as well). I guess we’ll just have to wait and see.

One Comment

  1. From Michael Anderson at 12:52 pm on September 4, 2011

    While the Compaq name still exists marginally, DEC (Digital Equipment) doesn’t, nor does the awesome Alpha chip. Or Transcend (remember their nifty microprocessor?) Also, one of my favorite PDA brands was Psion … also long gone.

    FireWire still exists on the Mac, but earlier usage as IEEE/488 or even GPIB is gone.

    But PCMCIA never really took hold – even when it was heavily used by us tech geeks.