Groupon has been the hottest tech company of the past year, even reportedly turning down an offer of $6 billion from Google. They have approximately 35 million users, and I count myself among them. If you are also among them and receive a daily deals email then you may have received a message about the new personalization options. And, if you didn’t then you will soon.
When you click on the email’s link you will be taken to a quick 3 question “personalized deals” forum. The forum prompts users to fill in their gender, zip code, and birth date.
The zip code seems a strange option since Groupon already has this information and uses it for the daily deals email. As for using gender and age to target my deals I am not sold on how it will work. After all, I am also looking for deals on things for my wife and kids. Will Groupon recognize that my demographic may be married with children? I guess that in the coming days I will find out since I filled out the “personalized deals” forum. Wish me luck…