Eventbrite recently concluded a study of Tweets and facebook posts as connected to event sales showed that facebook “likes” resulted in higher sales than Tweet posts.
I’m actually not surprised by this. Despite the fact that Tweeting is “hot,” the fact is that more people are using facebook than Twitter. On Twitter, I can follow tweets from friends and public figures and entities. I can follow those same sorts of people on facebook, for the most part. But the fact is, most of my contacts on facebook are friends. There are maybe a handful of contacts on my facebook that I haven’t met in person. And I take my friends’ recommendations highly. On Twitter, I can have thousands of “contacts” but those aren’t people I know. I’m also not swayed easily by recommendations from the “stars” or others that I don’t personally know.
I wonder if other companies will research which of their social networking nets the most gains in sales and/or income. I am inclined to believe that, for the moment, facebook is the overall leader.