The Success of the D-Link Boxee Box

Andy McCaskey chats to Joe from D-Link about their Boxee Box, which has been selling very well since it launched back in November. Key to the success is the Boxee Box’s ability to play content from a wide variety of sources, whether it’s the Internet, local storage or a USB memory stick.

Andy questions the delay in delivering the product and Joe explains that D-Link moved away from the Atom processor for performance but that necessitated changes to the software. Joe reckons that the success of the platform is because of the wide range of codecs, the flexibility of the platform, the involvement of D-Link with the community and the on-going refreshes to the software.

Andy thinks that part of the success can be due to the great remote which has simple controls on one side and a qwerty keyboard on the other side, making it much easier to enter text. It’s also an RF (radio-frequency) remote, not IR (infra-red) so you don’t need line of site between your remote and the Box.

Production of the Boxee Box is at full capacity to meet the demand in the US and abroad.  It’s on-sale now for $199.

Warning – there’s a TV playing in the background of the video and some of the pictures wouldn’t be entirely safe for children. It is Las Vegas, y’know.

Interview by Andy McCaskey of SDR News.

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