Deloitte’s 2011 Teaser Predictions

Deloitte’s Technology, Media and Telecommunication’s practice have given a sneak peak of their global predictions for 2011.

First up, over 25% of all tablets bought in 2011 will be purchased by businesses, with retail, healthcare and manufacturing purchasing over 10 million. Initially, the use of tablets in business will be by people who have brought their own device into work but by the end of the year, businesses will be buying for employees.

Secondly, less than 50% of all “computing devices” sold in 2011 will be traditional PCs and laptops. Peter O’Donoghue, head of Deloitte’s technology industry practice, adds: “In 2011, more than 50% of computing devices sold globally will be smartphones, tablets and non-PC netbooks. 2011 will mark the tipping point as the growth of applications for non-PC items outstrips traditional software sales and consumers embrace a wider variety of devices.”

When you consider that PC sales will hit 400 million in 2011, you suddenly realise how big the non-PC market has become, that it’s grown from almost nothing in only a few years and that the growth is likely to continue at the expense of the PC market.

Finally, Deloitte is of the opinion that no single OS will dominate the smartphone or tablet market. The top 5 operating system developers have plenty of cash to keep the OS wars going through 2011.  The top 5 aren’t named but I’d guess that it’s Google, Apple, RIM, Nokia and Microsoft. Deloitte points out that this fragmentation causes problems and additional cost for application developers, media companies and IT departments.

The full report will be released on Wednesday 19th January.