Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.
“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”
Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.
Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.
“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.
The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”
As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”
About RawVoice Inc.
RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.
Brands: RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin, TechPodcasts.com, Blubrry.com, TravelCastNetwork.com, ProMedNetwork.com