Smartphones Growing In Europe

IDC‘s latest press release on mobile phones and smartphones in Europe shows the sector grew 8% in the past year, that smartphones represent over a quarter of all phones shipped and that current leader Nokia is losing market share.

The total mobile market grew 8% year-on-year with over 42 million units shipped in the first quarter of 2010.  Of this, smartphones were 12 million units, representing 28% of the market and up 57% on last year.  Mobile phones actually dropped 4% showing the trend towards the more powerful devices.

Overall, Nokia still rules the mobile market, with just under 33% of the market in the first quarter but this is down 9% in the year.  Samsung runs a close second with 29% of the market.  No-one else has anywhere near the  market share of these two.  Even Apple and RIM only have 7.0% and 5.6% respectively.

Looking at just the smartphone market, Nokia is still out front with nearly 41% market share, but again this is well down from 57% last year.  Apple is second with 25%, closely followed by RIM with 20%.

HTC comes fourth with 7.5% and consequently, Android outsold Windows Mobile for the first time.  No sign at all of Palm’s WebOS devices which anecdotally have only sold well in Germany.

To honest, anyone familiar with the space doesn’t need IDC to tell them that Nokia is struggling.  Partly it’s because the smartphone range isn’t great, but I think Nokia just isn’t hip anymore.  Forgive me if I’m being shallow but Apple = cool.  Blackberry = cool.  Android = cool.

The full tables are in the press release but they’re not labelled very well.  The first table is the total mobile phone market, the second table is the smartphone market.